Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Search engines like Google and Bing had the highest customer conversion rates -- about 8%, more than 1.5 times higher than Facebook's. Google topped the list of highest conversion rates … Read the whole story
by Laurie Sullivan
The focus will be on experiences and devices -- and cloud and artificial intelligence. Scott Guthrie will head the cloud and AI division, and … Read the whole story
by Laurie Sullivan
The offering gives companies the ability to promote a video and target a specific audience and builds on the release of member video, which … Read the whole story
by Chuck Martin
Google Home has just become more connectable. Google has added a new feature to its smart home devices, so they now can connect to … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Despite the experience it can provide, virtual reality is still a relatively small component of the Internet of Things. A key barrier is cost … Read the whole story
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by Wendy Davis
The ruling in favor of Fox News "undermined a central purpose of fair use," digital rights groups argue Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
website visits are plateauing in the US, and the battle for visitors is increasingly being fought on smartphones. But despite mobile devices capturing the … Read the whole story
by Joe Mandese
The Native Advertising Institute took on an ambitious project in 2017 to benchmark the supply of suppliers. The result was a Lumascape-like chart listing … Read the whole story
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by Ray Schultz
Yahoo Mail was down for some users on Wednesday. It has suffered outages several times this year. Read the whole story
by Larissa Faw
Accenture is making one of its largest acquisitions to date by purchasing publisher Meredith's digital agency, Meredith Xcelerated Marketing (MXM). Read the whole story
COMMENTARY
by Sarah Fay
Seemingly no one ever reads user terms of service, which are practically impossible to get through -- typically, mini novellas in four-point type using … Read the whole story