Search & Performance Marketing Daily
Tuesday, July 24, 2018
  • Google And What's Behind Alphabet's $5B EU Fine

    The EU fine is reminiscent of the Microsoft judgment about the bundling of Android applications with the OS and default settings, says Gartner Research … Read the whole story

  • BrightEdge, Searchmetrics Settle Patent Infringement Claim

    The settlement resolves legal claims concerning the misappropriation of trade secrets, unfair competition, trade libel and patent infringement. Read the whole story

  • Alphabet Revenue Up, Takes A Hit On Earnings Per Share From EU $5B Fine

    Google's parent company Alphabet reported Q2 revenue on Monday of $32.7 billion vs. the $32.171 billion expected by a Thomson Reuters consensus estimate. Earnings … Read the whole story

  • Vector Media Pulls In Social Influencers To Boost OOH, Experiential Campaigns

    Vector Media developed a business model to pull in social influencers, which extends the life of out-of-home digital or static and experiential campaigns. Read the whole story

  • Brand Resonance: In Search Of The Holy Grail

    Today, meaning is everything, including the bottom line. The biggest marketing challenge is how to captivate the jaded or distracted (or both) consumer. Read the whole story

  • Video Marketing A Strategy, Not A Tactic

    You made a video, you poured a significant amount of cash into your content, and you're proud of the outcome. It feels good to … Read the whole story