Performance Marketing Insider
Google typically shares YouTube viewership stats related to Super Bowl ads the day after the game. This year it added top Google trends and most searched-on Lyrics during the game … Read the whole story
Uplifting and encouraging ads attracted readers to search for more information about the brands. Seventy-four million readers went online to seek information on brands … Read the whole story
Merkle's Digital Bowl Report found that some 85% of advertisers developed display or paid-social ads that coordinated with the game or their ad, while … Read the whole story
- COMMENTARY
Vistar Media CEO Michael Provenzano predicts strong growth for the company will continue in 2020, partly driven by attribution and the ability to measure … Read the whole story
Advertising only constitutes a small share of Amazon's overall revenue, which totaled nearly $87.5 billion in the fourth quarter. It was up by 21%, … Read the whole story
COMMENTARYThe automotive category took four of the top 10 spots for most engaging 2020 Super Bowl ads, according to TV measurement firm EDO. Read the whole story
- COMMENTARY
It's not just disruptors that are adopting direct-to-consumer (D2C) propositions -- the giants are beginning to see potential in closer relationships. Read the whole story
