Performance Marketing Insider
Jim Leichenko, director of marketing at Kantar Media, views Robin Hood as an innovator -- Robinhood the free-trading app that allows investors to trade stock without commissions or fees. Read the whole story
Upland Software conducted a study to determine what brands consumers love and what drives that feeling. Falling in love with a brand requires satisfaction, … Read the whole story
The Precision Marketing platform enables marketers to understand performance attributable to a brand's ad campaign. Read the whole story
On Thursday, AppsFlyer published its Global App Install Ad Spend report. "Struggles include retention and uninstalls, so getting users to repeatedly use their apps … Read the whole story
- COMMENTARY
Writer Nassim Taleb coined the term anti-fragile to describe things that actually get stronger from adversity, stress and disruption. Read the whole story
"The biggest story here, in our opinion, is that Chevy/Ford still dominates Midwest and southern states," PartCatalog.com's Alan Marek tells "Marketing Daily." Read the whole story
