Performance Marketing Insider
In 2020, companies increased the number of website pages they track consumers in, digital privacy company Ghostery found. Amazon surpassed Facebook in tracker reach at about 29.4% vs. Facebook at … Read the whole story
Google has promised it won't draw on Fitbit data for advertising purposes. Read the whole story
The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers … Read the whole story
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Now is the time for Madison Avenue to communicate the fairness of the election and empower citizens to make America's democracy more participative. Search … Read the whole story
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will … Read the whole story
Samsung was the dominant brand in terms of total social media mentions during this year's CES conference. With 11,000 total mentions, Samsung had a … Read the whole story
iSpot, which measures advertising reach, conversion rates and lift across TV and streaming TV, will integrate Ace's infrastructure and technologies for attitudinal measurement of … Read the whole story
This expands the omnichannel ad server's existing accreditations in video and OTT. Read the whole story
Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience of attendees beyond the hearty few that … Read the whole story
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What was built originally as brand-building channel is quickly evolving into one of the most important performance channels available to marketers. Read the whole story
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Winterberry Growth forecasts a 10% increase in overall ad spending -- and 17.8% for online. Read the whole story
