Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Affinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work with less data. Here's what they found. Read the whole story
by Laurie Sullivan
Nuance is a pioneer in conversational AI and cloud-based ambient clinical intelligence for healthcare providers, known for powering the speech-recognition engine behind Siri. The … Read the whole story
by Laurie Sullivan
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and … Read the whole story
by Laurie Sullivan
Agencies and publishers were equally surprised to learn that Google ran a secret project to rig advertising auctions in its favor. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers who made significant investments in addressable advertising and found results in data may feel any other targeting option is a bridge too far … Read the whole story
by Joe Mandese
Decades after Madison Avenue began utilizing interactive ads on the assumption they would perform better than conventional advertising, new scientific research from IPG Mediabrands' … Read the whole story
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by Wendy Davis
Texas Attorney General Ken Paxton reportedly alleged that Google operated a program named "Project Bernanke," which drew on historical data in its ad exchange … Read the whole story
by Joe Mandese
It's no surprise by now that 2020 was a banner year for digital ad spending, and that it grew its share considerably as many … Read the whole story
by Wendy Davis
Facebook is telling a federal judge that its ability to protect users from scraping depends on its power to prevent companies like BrandTotal from … Read the whole story