Heading into Mother's Day weekend, Ipsos has released some revealing data about the performance of, well, moms. Read the whole story
Tampa-based Roger West Creative & Code has named Tim Peyton director of digital strategy, making him responsible for all of the agency's paid and … Read the whole story
SparkPost and Contentsquare record massive volume increases in the luxury, beauty and fashion categories. Read the whole story
For shoppers and marketers looking to connect with moms in a special way this year, it's about winning the day-to-day moments all year-round and … Read the whole story
The Out-of-Home Advertising Association of America this morning released a comprehensive guide for capturing mobile ad identity data to effectively evaluate which consumers are … Read the whole story
In survey of 300 CPG marketing/sales execs, 66% said they plan to run a media campaign with a retail media network this year. Read the whole story
The ad unit allows for linear-like scale in streaming's data-driven environment by distributing an ad across the entire Peacock platform during a specific time … Read the whole story
Brands and agencies are on different pages when it comes to "traditional marketing." Data shows interest is spiking among marketers, but fewer and fewer … Read the whole story
"In April 2017, the country's largest broadband companies banded together to fund a campaign to generate millions of comments for the FCC's 2017 net … Read the whole story
Rep. Jan Schakowsky (D-Illinois) wrote that roundtables should "really dig in on some of the major pieces of privacy legislation." Read the whole story