At Google's virtual I/O conference today, the company announced new features and updates based on Multitask Unified Model, Google's latest AI milestone, which has … Read the whole story

The most important KPIs, or key performance indicators, used by advertisers to assess the value and effectiveness of their advertising and media aren't necessarily … Read the whole story

The guidelines are based on consumers having an "opportunity-to-see" ads, which comes after the out-of-home ad industry's de facto currency had previously elevated the … Read the whole story

During Hall's more than 12 years at Microsoft, the company has won 11 Lions. She is probably one of the humblest ad execs you'll … Read the whole story

Goodway Group will serve as Kubota's main digital strategy partner across corporate and local dealer locations, focusing on search, display, geofencing, video, audio, and … Read the whole story

Omnicom Media Group data and analytics division Annalect has struck a deal with InfoSum, the startup being run by former Xandr and GroupM exec … Read the whole story

The claims don't lend themselves to class-action treatment, Facebook says, partly because advertisers who use its service don't have enough in common with each … Read the whole story

CTV's share was up 17% versus Q4 2020, and at its highest level since 2019. Read the whole story

Mark my words, new Fox series "Krapopolis" will either be the breakout show of the future, or it will go down in history as … Read the whole story