Performance Marketing Insider
Out-of-home advertising could see higher performance rates during the next few months as consumers take on a much more positive attitude. Happy people tend to spend more and are more … Read the whole story
TikTok has launched a U.S. pilot program that allows users to create a video resume and submit it to a participating brand. Read the whole story
Video ads on mobile apps have the highest viewable rates at 77%. Display rose 5% to 66.4%. Read the whole story
CEO Mark Zagorski plans to build DoubleVerify into a powerhouse by broadening its focus beyond evaluating ad quality -- fraud, brand safety, viewability -- … Read the whole story
Viamedia ad-tech division QTT says it can now expand digital-first advertisers' access to local linear TV inventory from two minutes per hour to 15 … Read the whole story
During a long, rambling, emotionally charged new product presentation Wednesday, The Trade Desk CEO spoke about the unique existential moment for the ad industry, … Read the whole story
Attorneys general from 36 states and the District of Columbia have brought a new antitrust lawsuit against Google over its app store policies. Read the whole story
Republicans on the House Judiciary Committee want to require judges to handle antitrust lawsuits against tech companies quickly, and allow the cases to be … Read the whole story
Facebook may or may not be a content company, but it is definitely a context one, and the next generation of paid and organic … Read the whole story
- COMMENTARY
Amazon & Google, for two -- though picking them is easy. Here are my other choices. Read the whole story
