Some of the do-overs come from Penske Automotive Group, Cox Automotive, and Google. Read the whole story
Google, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Media have already begun integrating this opt-out feature in their platforms. Read the whole story
New U.S. business applications from June 2020-May 2021 experienced the greatest increase on record since 2004 as more people looked for increased flexibility in … Read the whole story
Two-thirds of the world has enacted legislation to protect consumer data privacy, but at least half of the jurisdictions have not mandated some form … Read the whole story
Lee will develop a "first-party data strategy" and set a "new standard" for NBCU's consumer identity management. Read the whole story
Ad-ID identifies an advertising asset in any format, across any platform -- to enable tracking, placement, optimization and measurement at a creative level. Read the whole story
New York-based Jess Nachtigall is joining the unit as associate partner. San Francisco Bay-based Rachel Adams joins as director, media services. Read the whole story
Although traditional TV platforms will decline this year, local TV stations' digital efforts will make some gains. Read the whole story
A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets. Read the whole story
I believe that if you abstract the total TV ad market in 2030, it will be $100 billion of CTV and $30+ billion of … Read the whole story
That's according to the latest COMvergence global billings rankings report which found billings fell 7.3% in 2020. Read the whole story