Think how this new rule will affect advertisers that want to reach their audience in video games. Read the whole story
On Monday Apple announced the acquisition of Primephonic, a classical music-streaming service offering a listening experience with search and browse functions optimized for classical … Read the whole story
Out-of-home advertising took a beating in parts of 2020 due to the pandemic. Analysts and advertisers say ad dollars are coming back this year. Read the whole story
Zeta improves on targeting by providing brands with a cohesive view of all identity-based data, including deterministic behavior, transactional signals, location, country of origin, … Read the whole story
Gmail, Yahoo Mail and Fastmail have all signed on to BIMI. Validity explains what all the buzz is about. Read the whole story
This morning, another well-known advertising trade publication published a story questioning whether the Media Rating Council is "still relevant?" My answer: more than ever. Read the whole story
A new survey takes on the state of content creation and effectiveness in small and large organizations across diverse industries. Read the whole story
The findings of a study of small business owners suggests a lack of knowledge and/or sophistication is holding them back. Read the whole story
Without more robust audience data, publishers won't be able to realize the full value of their ad inventories. Read the whole story