Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The Cordial Cross-Channel Marketing Study set out to show how marketers should explore what motivates consumers, approaches marketers take, and how messaging strategies need to evolve to personalize
experiences. Read the whole story
by Laurie Sullivan
Credit-card ads that trigger for queries such as brand name, card category and credit level will initially rollout in beta in the United States … Read the whole story
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by Laurie Sullivan
TikTok wants to sell more advertising, but it needs to ensure advertising on its platform remains safe. Adding a partner like DoubleVerify, which can … Read the whole story
COMMENTARY
by Jim Yu
The ability to appear and be found in search became critical as entire sectors moved to digital nearly overnight. Moreover, search insights gave us … Read the whole story
by Les Luchter
Campaign features "life vignettes" shot on 16mm film, an online health-and-wellness assessment tool, and an invite-only pop-up restaurant. Read the whole story
by Ray Schultz
Elm Street's Elevate helps companies conduct email, web, text and SEO campaigns, the company says. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
"Experiential marketing" is back in the top spot of interest among marketers. Purpose-driven consumer expectations of the value they get from experiences has fundamentally … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Cinnabon, which has long relied on that heavenly aroma to tempt customers, is moving deeper into digital. It hopes the new app and loyalty … Read the whole story