Inside Performance
PayPal, benefiting from the boom in online shopping, now has Pinterest in its sights. The company reportedly on Wednesday is in discussions to acquire Pinterest, known for its search features … Read the whole story
Media.Monks Chief Growth Officer Joe Olsen is so passionate about the future of the metaverse that his team compares it to when the internet … Read the whole story
Adobe's 2021 holiday season forecast estimates U.S. holiday sales online will rise 10% to reach $207 billion -- setting a new record -- but … Read the whole story
Google is expanding its on-air TV ad presence with sports as its Google Pixel Android phone becomes the first presenting sponsor of the NBA … Read the whole story
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A comprehensive SEO strategy accounts for considerations from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. … Read the whole story
Ad viewability during the first half of the year mostly improved in the United States, in line with a broader global trend, according to … Read the whole story
Video garnered 56,000 dislikes to 3,900 likes; one commenter called it "the worst representation of gamers I think I've ever seen." Read the whole story
Siding with Google, a federal judge has dismissed a lawsuit by members of the right-wing conspiracy group QAnon who claimed the company violated the … Read the whole story
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As users are more informed than ever on privacy concerns, advertisers must provide consumers with assurance that their time and attention is valued. Read the whole story
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I've seen some of the greatest ideas end up on the cutting room floor because one person said "I don't like that one." Data … Read the whole story
