Performance Marketing Insider
by Laurie Sullivan, Staff Writer
TikTok will now use data company Zefr to ensure that in-feed ads across North America, the U.K. and the EU are placed in suitable environments that are relevant to consumers. Read the whole story
by Laurie Sullivan
Google plans to replace Federated Learning of Cohorts (FLoC) with interest-based targeting it calls Topics. Read the whole story
by Laurie Sullivan
Twitter on Tuesday introduced improvements to its ad capabilities, building off the company's 2021 product roadmap to improve performance advertising and measurement on the … Read the whole story
by Wendy Davis
German publishing giant Axel Springer, along with other advertisers and publishers in that country, reportedly have asked regulators in Europe to prevent Google from … Read the whole story
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Generating revenue and increasing brand awareness are popular reasons for email campaigns, the Association of National Advertisers found in a survey of marketers. Read the whole story
by Ray Schultz
The purchase will fuel Exclaimer's expansion into the U.S., the company says. Exclaimer provides email signature tools for Microsoft 365, Google Workplace, and Microsoft … Read the whole story
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by Steve McClellan
The new program is designed to help both clients and agencies improve their working relationships to drive growth, reduce costs, and relieve unnecessary friction … Read the whole story