Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Despite supply-chain slowdowns and record out-of-stock warnings during the 2021 holiday season, U.S. consumer spending on credit and debit cards from the week of Thanksgiving through the week of
Christmas … Read the whole story
by Laurie Sullivan
Google's working on ways to make differential privacy more accessible and on Friday, Data Privacy Day, announced a milestone for its differential privacy framework. Read the whole story
by Laurie Sullivan
The System1 team declined to go to New York to ring the stock exchange bell, and decided to create a video to celebrate the … Read the whole story
by Karlene Lukovitz
Total ad spend leapt 26.4%, to GBP29.7B (US $39.9B), per latest Advertising Association/WARC Expenditure Report. Read the whole story
by Steve McClellan
The Ad Council and Amazon are teaming for the latest iteration of the Council's inclusion-promoting campaign, "Love Has No Labels." Read the whole story
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by Karlene Lukovitz
The reporting platform now enables media quality measurement for campaigns with CTV data based on device, app, channel, genre, content category and rating, subject … Read the whole story
by Karlene Lukovitz
Teladoc Health (BetterHelp), Capital One, Berkshire Hathaway (Geico), Simplisafe and Comcast led the top 10 podcast spenders for the year. Read the whole story
COMMENTARY
by Azlan Raj
There will be a shift from short-term, advertising-campaign-focused marketing, toward a rounded approach to customer experience management. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms have found a way to live with the new privacy restrictions, and even say their business has improved, Best SEO Companies reports. Read the whole story