Performance Marketing Insider
Audio may prove to be an influential performance media if it can directly attribute the message to the results, such as a purchase or the download of content like a … Read the whole story
Rising prices cost families about $296 per month, Moody's Analytics says, forcing consumers to make difficult choices. Whether or not this contributes to ad … Read the whole story
The update, open for public comment through May 31, 2022, includes two new items for publishers. The values -- ownerdomain and managerdomain -- aim … Read the whole story
For publishers, ad quality doesn't begin and end with the ad. The study by GeoEdge and WhizzCo highlights how publishers address challenges of quality … Read the whole story
Outbrain's Paul Knegten spoke about the future of advertising and what Outbrain is doing for journalism and newsrooms with "Search & Performance Marketing Daily." Read the whole story
"We're actually planning, optimizing and buying against it," Chief Investment Officer Cara Lewis said. Read the whole story
Google and Apple tell a federal judge their search deal "has been public knowledge for over 15 years," and say it does not reflect … Read the whole story
- COMMENTARY
Affiliates and click arbitrage can cause trouble. While some problematic behaviors did not exist for years, we have automation to thank for their return. Read the whole story
Ecommerce companies that seek to convert mobile users into paying customers experienced the best value from banner ads. Read the whole story
COMMENTARYThe ARF Audiencexsicence conference opened by putting "impressions" on a nebulous note, but didn't resolve whether "attention" should replace it as currency. Read the whole story
- COMMENTARY
Almost a fourth of marketers track their KPIs quarterly or less, as do a fifth of business owners, Unsupervised reports. Read the whole story
- COMMENTARY
ODs were part of the original introduction of digital media to the masses. Nobody ever showed us how to do what we do -- … Read the whole story
