Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The typical cost per click for a search ad in 2022 is between $2 and $4, with Attorneys & Legal Services, Dentists & Dental Services, and Home & Home Improvement … Read the whole story
by Laurie Sullivan
At Brandcast, the focus turned to YouTube creators, its scale across internet TVs, and a new solution that will allow advertisers to set limits … Read the whole story
by Laurie Sullivan
Google's Russian subsidiary intends to file for bankruptcy after officials in the country took control of its bank account on Wednesday, leaving the tech … Read the whole story
by Laurie Sullivan
The deal with Google extends the company's cookieless data connectivity capabilities for marketers and publishers to 41 SSPs, including OpenX, PubMatic, Sovrn and Smart … Read the whole story
by Laurie Sullivan
The company discovered that running its technology Oncrawl alongside its legacy platform provides marketers with a new layer of insights powered by search engine … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Such ads can work, but only under certain circumstances, according to a recent study. Read the whole story
by Joe Mandese
Digital media continue to expand faster than traditional, rising to a 56% share of ad spending in April, up from 51% a year earlier … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Marketers need to understand what is and what isn't true about the death of the cookie. First and foremost, your basic metrics are still … Read the whole story
COMMENTARY
by Elise Stieferman
Fear of missing out can result in bad business decisions. If your customers aren't on TikTok, don't run ads there to make your brand … Read the whole story