BrightEdge created an intelligent system for search
marketers, and released the findings from initial tests on the research Wednesday at its annual conference, SHARE22.
The Intelligent System for SEO was created through the connection of various
data sets from BrightEdge and Oncrawl. It identifies new patterns that provide a new level of insights to help marketers drive value faster.
"The most critical challenge that marketers face
today and in the future is making sense of all the data at their disposal," said BrightEdge CEO Jim Yu. "Data needs to be structured, and new patterns discovered to drive meaningful value.”
The new intelligent system combines data from BrightEdge Search IQ technology and Oncrawl's Data Science modules.
By connecting various data sets, marketers can gain a new understanding
that helps drive value faster and guides the development of future search-marketing technology development.
Companies using data effectively are 23-times more likely to outperform their
competitors, according research and data company McKinsey & Co.
Some examples include: In the retail industry, at 26%, product descriptions are creating too many duplicate
experiences. Short and concise content works best in the banking industry with 412 word descriptions, and focusing on unique scannable content—copy that readers can consume within 5 to
10 minutes--matters most in real estate.
From the creation of the Data Cube in 2014 and the pioneering launch of real-time SEO with BrightEdge Instant in 2019, innovation and customer
success have been its top priority.
BrightEdge acquired Oncrawl in February 2022, then bridged its technology SearchIQ with Oncrawl Data Science to create the layer of insights that Yu
believes represent the future of SEO through this combination of intelligent systems.
The data helps marketers make decisions and take action based on specific data rather than generic
one-size-fits all best practices.
For example, new insights show how web experiences vary by industry. In the retail industry, manufacturer product descriptions create too many duplicate
content experiences. Short and concise content supports brands in the banking industry.
The ability to focus on unique content that readers can scan easily — five minutes to 10 minutes
long — matters most in real estate.