Uberall's partnership with Amazon Alexa aims to help brands and businesses connect with customers using the voice assistant. and will allow companies to easily update business information. Read the whole story
Netflix has selected Microsoft as the technology and sales partner for its ad-supported subscription offering. Read the whole story
Collaboration with Xaxis, Xandr and PubMatic showed Lotame's solution increased scale across third-party cookie-restricted and third-party cookie-permitting browsers, from Google Chrome to Apple Safari … Read the whole story
WhizzCo has improved its process to continually optimize the performance of content recommendations, to provide more relevant and faster matches of ads to users … Read the whole story
Native advertising, augmented reality and dynamic creative optimization are among the tools marketers can adopt to engage consumers. Read the whole story
CTV and streaming mostly play a supporting role compared to linear TV buys, Advertiser Perceptions and Hub Research find in a new survey. Slightly … Read the whole story
Learn from the example of the latest "Minions" film, which used social media to mobilize teens -- rare audience for animated PG movies -- … Read the whole story
Given the economic headwinds of today, there is no better time than now to put a new pay structure in place and truly build … Read the whole story
Marketers say they are getting better at multichannel marketing, but some still face challenges like integrating their tech stack, Ascend2 reports. Read the whole story
"Even with everything which has happened in recent months, the advertising recovery remains strong on a global scale," Dentsu's Peter Huijboom says. Read the whole story
Virtual pay TV subscribers grew 17% in Q1 to 14.9 million, while total pay TV business sank 5.1% YOY to 81.05 million, MoffettNathanson Research … Read the whole story
While Microsoft is one of the few to cut their marketing spend, an early sign of marketers pulling in spending can be seen in … Read the whole story