Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Rakuten Advertising in May surveyed more than 1,000 U.S. consumers with school-age children and college students to gain insights into their shopping plans and incentives for this year's
back-to-school shopping … Read the whole story
by Laurie Sullivan
Google has confirmed issues with indexing new content and displaying it in Google Search, starting Friday morning. Publishers and many others have been affected. … Read the whole story
by Laurie Sullivan
Data insights company Signal AI has announced the launch of its External Intelligence Graph, which provides a view into the relationships between a company … Read the whole story
COMMENTARY
by Lisa Singer, Staff Writer
"One of the keys to happiness for me has always been to be decisive, make a decision, and then just keep moving forward." One … Read the whole story
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by Richard Whitman, Columnist
Publicis Media and Twitter collaborated on a research study that suggests social brand conversation is "the new review." Read the whole story
by Sarah Mahoney
A new survey from Deloitte suggests parents' worries about inflation are not going to slow down back-to-school expenditures. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Few buying team members fill out forms. The trick is to focus on anonymous researchers and their intent signals, 6sense says. Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
If you're looking for an example, companies like Bored Ape Yacht Club, Goblintown and ZenAcademy are already ahead of the curve with strong communities, … Read the whole story
by Wayne Friedman
Theatrical national TV advertising continues its recovery, but is still not on par with 2019. North American box-office revenue is 31% lower vs. 2019 … Read the whole story
COMMENTARY
by Karlene Lukovitz
Still, "It is quite clear that constant growth for [paid] online video is by no means guaranteed," notes Adam Thomas, senior principal analyst, Omdia. Read the whole story