Search & Performance Insider
Eighty-three percent of UK marketers say attention metrics are important in reducing digital ads' environmental impact, and 58% believe attention metrics provide a better online experience for consumers, a study … Read the whole story
Alphabet CEO Sundar Pichai on Monday explained how the company will launch a conversational AI service called Bard. The test will allow users to … Read the whole story
Driven by interest in AI, conversational web services and investments from Microsoft, online traffic to OpenAI rose 3,572% from 18.3 million to 672 million … Read the whole story
How does a brand or company attract more attention? It combines two of the most iconic events of the year in one television ad. Read the whole story
Google's partnership with AI firm Anthropic as a preferred cloud provider includes a financial investment, very similar to Microsoft's investment in OpenAI. Read the whole story
COMMENTARYCTV and retail media, two of the fastest-growing ad channels, continue to converge. This is pushing companies to form unlikely partnerships. Read the whole story
About four out of five of U.S. television viewers said they like enhanced ads overall. Read the whole story
Surveys were conducted for Samsung Ads in the UK, Germany, Austria and India. Read the whole story
Some 12,000 users clicked on the new agency link within five days, including senior executives at Coca-Cola, Heineken, Salesforce and Google. Read the whole story
Ad inventories increased as more retailers began selling advertising during the holiday season. Read the whole story
- COMMENTARY
For one: What creative approaches to media execution is the agency taking? Read the whole story
