This time, experiments are happening on YouTube, as it tries to move past the stigma of being just a video-hosting platform. Read the whole story

The move provides TikTok advertising delivery data alongside programmatic, direct, search, and social. Read the whole story

Find Your Flavor was launched because "our ecommerce D2C team realized consumers were confused about the differences in our products," says PepsiCo's Alexis Ginsberg, Read the whole story

605's capabilities will add more visibility into lower-funnel metrics, including sales lift, website activity, and geolocation visitation. Read the whole story

"If you can dream it, you can stream it," declares a new campaign from SodaStream, PepsiCo's marketer of in-home sparkling water makers. Read the whole story

According to a "TV Watch" analysis of the most-covered TV industry news stories of the past 24 hours, MTG's theory that her TV is … Read the whole story