Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google Analytics 4 has unveiled features to improve app campaign measurement and performance, giving marketers a better understanding through AI of how users behave across the web and apps. Read the whole story
by Laurie Sullivan
Distribution of marketing budgets this year will change. Many respondents to a survey said digital ads are not improving customer knowledge, and not increasing … Read the whole story
by Laurie Sullivan
Andre Swanston says the company will help underrepresented entrepreneurs get their businesses up and running and acquire early-stage startups before they raise an A-round … Read the whole story
by Robert Williams
The rebound in demand is a sign that brands are more active about reaching shoppers who are less burdened by rising consumer prices. Read the whole story
by Joe Mandese
"Our study found that advertisers were often unaware of this," financial advisory service Kroll writes in "ANA Programmatic Media Supply Chain Transparency Study: Qualitative … Read the whole story
by Ray Schultz
The integration will help marketers convert cart abandoners and re-engage shoppers that left, the firms say. Read the whole story
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by Karlene Lukovitz
To meet demand for interoperability, FreeWheel ad-server users will be able to see and monetize inventory demand within the Magnite SSP. Read the whole story
by Ray Schultz
O'Lear will be head of curation & platforms for Yahoo News. Read the whole story
by Teresa Buyikian
QSR items that have had a large viral social presence -- such as Taco Bell's Mexican Pizza - are bringing more customers in-store, Read the whole story
by Fern Siegel
New staffers Jaycie Greenberg and Holt Adams will advise on strategic planning, campaign execution and optimization. Read the whole story
by Steve McClellan
Spotify will be the first audio platform to be integrated directly into WPP's products and solutions including offerings from WPP data division Choreograph. Read the whole story
COMMENTARY
by Nick Drabicky
In a world where customers don't care about channels, be omnipresent. Read the whole story
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by Karlene Lukovitz
GroupM's marketplace will use the IRIS_ID content identifier to securely share video-level data to identify and reach relevant streaming viewers. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Ad-tech platforms destroy billions of dollars of value in TV and streaming video by shifting high-value ad dollars away from their products and into … Read the whole story