Distribution of marketing budgets this year will change. Many respondents to a survey said digital ads are not improving customer knowledge, and not increasing … Read the whole story

Andre Swanston says the company will help underrepresented entrepreneurs get their businesses up and running and acquire early-stage startups before they raise an A-round … Read the whole story

The rebound in demand is a sign that brands are more active about reaching shoppers who are less burdened by rising consumer prices. Read the whole story

"Our study found that advertisers were often unaware of this," financial advisory service Kroll writes in "ANA Programmatic Media Supply Chain Transparency Study: Qualitative … Read the whole story

The integration will help marketers convert cart abandoners and re-engage shoppers that left, the firms say. Read the whole story

O'Lear will be head of curation & platforms for Yahoo News. Read the whole story

QSR items that have had a large viral social presence -- such as Taco Bell's Mexican Pizza - are bringing more customers in-store, Read the whole story

New staffers Jaycie Greenberg and Holt Adams will advise on strategic planning, campaign execution and optimization. Read the whole story

Spotify will be the first audio platform to be integrated directly into WPP's products and solutions including offerings from WPP data division Choreograph. Read the whole story