Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The project is an AI-enabled browser-based environment to help developers build full-stack web and multiplatform apps in the cloud. Read the whole story
by Laurie Sullivan
The Adobe Digital Price Index found that online prices decreased year-on-year for the 11th consecutive month, while apparel prices rose. In the grocery category, … Read the whole story
by Laurie Sullivan
Criteo reported its quarterly revenue has risen to $240.22 million. But its most interesting reveal is its ability to leverage twice as much ecommerce … Read the whole story
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by Karlene Lukovitz
The attention offering can be used across a campaign's lifecycle, from planning through reporting. Read the whole story
by Fern Siegel
Brands interested in purchasing this ad space will be able to choose regions or specific stores in which to promote their campaigns. Read the whole story
by Wendy Davis
"Google's motion hinges on the idea that plaintiffs consented to Google collecting their data while they were browsing in private mode," Judge Yvonne Gonzalez … Read the whole story
COMMENTARY
by Teresa Buyikian
Goldstein explains why loyalty programs are a must-have for capturing customer data, and why discount-heavy programs don't make the grade. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A third of marketers are unfamiliar with AI in email marketing, Selzy reports. Read the whole story
by Joe Mandese
Penn said reductions -- especially in media operations -- have reduced Stagwell's staff costs to 64% of revenue, but generative AI already is impacting … Read the whole story
COMMENTARY
by Jon Last, Columnist
As sports continue their quest to be more accessible and inclusive, there's potentially much to be gained by a greater focus on mental health, … Read the whole story