- Interpublic Shutters Rogue, Hands Cadillac Account to Lowe and Partners
Mediapsssst, Richard Whitman - Wednesday, September 10, 2014
So what changes is Interpublic Group making in the wake of repor ...
- BIZ DEV: Harvey Building Products Names Forge Worldwide As AOR
Accounts on the Move, Amy Corr - Tuesday, September 9, 2014
Harvey Building Products, Waltham, Mass. named Forge Worldwide as its new agen ...
- Making The Leap To National For Mid-Sized Brands
MAD, Jim Price - Tuesday, September 9, 2014
On the agency side, we hear a lot of brands argue th ...
- Panera Bread Selects Anomaly As Its New Creative Shop
MAD, Steve McClellan - Monday, September 8, 2014
The decision came after a review that began in June. The fo ...
- BPN's Liz Ross Tapped For New CMO Role At IPG Mediabrands
MAD, Steve McClellan - Tuesday, September 9, 2014
Ross will retain her position as BPN's North American president for no ...
- University Of Florida Aims For The "Gator" Good
MAD, Larissa Faw - Tuesday, September 9, 2014
The new campaign, developed by branding and creative services agency 160over90, explor ...
- BIZ DEV: TBWA\Chiat\Day Los Angeles Named Global AOR For Airbnb
Accounts on the Move, Amy Corr - Monday, September 8, 2014
TBWA\Chiat\Day Los Angeles was named global agency of record for Airbnb, followi ...
- Heat Builds Excitement For the Levi's Brand Inside 49ers' New Stadium
MAD, Larissa Faw - Monday, September 8, 2014
Levi's has named full-service creative agency Heat as its lead partner ...
- In Campaign From The Martin Agency Stoli Claims To Be 'THE Vodka'
MAD, Larissa Faw - Monday, September 8, 2014
It's the first work from The Martin Agency for the brand. T ...
- Saucony, Mechanica Back Together Again
MAD, Steve McClellan - Monday, September 8, 2014
The Boston-based running gear brand has named Mechanica its Agency of Reco ...
- Moroch Partners Jumps on the Job Title Inflation Name Game Train
Mediapsssst, Richard Whitman - Monday, September 8, 2014
Oh my head! If yet another ad agency comes up with y ...
- BIZ DEV: The Los Angeles Clippers Name RPA As Lead Agency
Accounts on the Move, Amy Corr - Friday, September 5, 2014
The Los Angeles Clippers tapped RPA as lead agency to handle strateg ...
- Milk Brands, LCE Rally The 'Great American Milk Drive'
MAD, Larissa Faw - Friday, September 5, 2014
Since April, Feeding America has partnered with U.S. milk companies and dai ...
- The UPS Store Gets Real With Customers
MAD, Larissa Faw - Friday, September 5, 2014
The brand is introducing a new, integrated marketing campaign that uses so ...
- Agency Recruits Creative Talent by Asking Them to Get Jobs For the Unemployed
Mediapsssst, Richard Whitman - Sunday, September 7, 2014
Some agency recruitment efforts are more laudable than others. This one fr ...
- BIZ DEV: Silver + Partners Named AOR For Wix.com and Blink Fitness
Accounts on the Move, Amy Corr - Thursday, September 4, 2014
New York-based agency Silver + Partners was named agency of record f ...
- They're Beautiful; Too Beautiful
MAD, Larissa Faw - Thursday, September 4, 2014
"Super Super Models," that is. Tongue firmly in cheek, Sir Richards Cond ...
- Former TBWA Creative Director Says Apple's Awesome Advertising Died With Steve Jobs
Mediapsssst, Richard Whitman - Thursday, September 4, 2014
Ken Segall, who worked on the Apple account while at TBWA/Chiat/Day, thin ...
- BIZ DEV: Olson 1to1 Named Loyalty/CRM AOR For Hyatt
Accounts on the Move, Amy Corr - Wednesday, September 3, 2014
Olson 1to1, the loyalty and CRM unit of Olson, was named loyal ...
- Ten Foot Walls Inspire Twelve Foot Ladders
MAD, Jeff Broudy - Wednesday, September 3, 2014
Agencies say they're adept at building "walls" to insure that client conflic ...
- 'Larry' Reports From The Sidelines For Dr Pepper
MAD, Larissa Faw - Wednesday, September 3, 2014
The new "One of a Kind" campaign, from Deutsch LA, is design ...
- Kaiser Permanente's Campaign Goes 'G'local'
MAD, Larissa Faw - Wednesday, September 3, 2014
This year the healthcare company's "Thrive" campaign is turning its focus ...
- Sprint Launches Agency Review
MAD, Steve McClellan - Wednesday, September 3, 2014
Months after the CEO of parent Softbank harshly criticized its advertising effor ...
- Choice Hotels Selects McCann For AOR Duties
MAD, Steve McClellan - Wednesday, September 3, 2014
The selection came after a review. Sibling agency MRM/McCann was chosen ...
- Bob Evans Selects Partners + Napier For Shopper Marketing
MAD, Larissa Faw - Wednesday, September 3, 2014
The agency landed the account after a competitive review with an undisclos ...
- Leo Burnett Employees Take Miller Lite Pitch to Social Media With #ItsMillerTimeLB
Mediapsssst, Richard Whitman - Wednesday, September 3, 2014
In an effort to amp up the ongoing pitch process for t ...
- BIZ DEV: 3Seed Marketing & Design Studio Partners With Azzur
Accounts on the Move, Amy Corr - Tuesday, September 2, 2014
Azzur, a private equity firm with holdings in the life sciences consulti ...
- Ad Agency Executives Overheard Saying 'I'd Swipe Right For Her'
Mediapsssst, Richard Whitman - Tuesday, September 2, 2014
Doh! The boys get caught acting like boys again. In "Marketing Magazine ...
- BIZ DEV: ADG Creative Wins Amerland And St. Boniface Craft Brewing Company
Accounts on the Move, Amy Corr - Friday, August 29, 2014
Maryland-based ADG Creative added Amerland and St. Boniface Craft Brewing Company ...
- O&M NY, IBM Turn Tennis Stats Into Emotional Musical Scores
MAD, Larissa Faw - Friday, August 29, 2014
This year's IBM U.S. Open Sponsorship focuses on its Big Data produ ...