- Civil Rights Group Challenges J&J Via Ad Campaign
MediaDailyNews, Steve McClellan - Thursday, June 7, 2012
Civil Rights advocacy group ColorofChange has launched a multimedia ad campaign ...
- Hating Viral
Show Daily, Gavin O'Malley - Thursday, May 17, 2012
Just so we're clear, the entire ad industry -- or, at leas ...
- Occupy Wall Street Plans Big Protest Today
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, May 1, 2012
If you're in New York and looking to give it to t ...
- Bombay Sapphire Sponsors Film Competition
Marketing Daily, Tanya Gazdik - Sunday, April 29, 2012
Bombay Sapphire gin is sponsoring a short filmmakers competition in association wi ...
- Social Gaming To Social Good--Brands Matter To Youth Market
Online Media Daily, Roman Tsunder - Monday, April 30, 2012
A CSR component used to be a 'nice to have' in ...
- Can Kony 2012 Maintain Momentum?
The Social Graf, Erik Sass - Friday, April 20, 2012
Invisible Children's "Kony 2012" video was an unprecedented viral success, having achiev ...
- Zenith Media Drives Awareness For Autism Speaks
MediaDailyNews, Steve McClellan - Friday, March 30, 2012
Given that consumer viewpoint, many agencies have adopted favorite causes or organizatio ...
- Invisible Children: Slacktivism or Heroism?
Marketing: Green, Brad Stewart - Wednesday, March 28, 2012
As most of you are aware, Invisible Children has changed the landsca ...
- Ex-Apple Exec Takes On iAd With New Platform
Online Media Daily, Mark Walsh - Tuesday, March 6, 2012
Apple's iAd platform faces more competition -- from one of its o ...
- Marketers Differ On Limbaugh Feedback
Raw, Nina Lentini - Friday, March 2, 2012
After nearly 200 comments on its Facebook page, ProFlowers spokesperson "Mike" h ...
- Zimmerman Wins Hotel Account
MediaDailyNews, admin - Thursday, February 9, 2012
Zimmerman Advertising picks up a major hotel client as agency of reco ...
- Public Citizen Blasts Advertising In Schools
MediaDailyNews, David Goetzl - Friday, February 3, 2012
In a new report, watchdog group Public Citizen blasts school districts willi ...
- Online Efforts Slam Apple Over China Facilities
Online Media Daily, Mark Walsh - Tuesday, January 31, 2012
Apple faces mounting pressure from consumer groups over harsh conditions that worke ...
- Wikipedia Plans Protest Blackout
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, January 17, 2012
Wikipedia isn’t the only Web company opposed to the antipiracy legislation bei ...
- Focus On The Family Promotes Bible Verse As Tebow Plays
MediaDailyNews, David Goetzl - Sunday, January 15, 2012
In a move likely to fuel debate over Tim Tebow's mixing ...
- Economist Group Launches Web Election App
Online Media Daily, Fern Siegel - Tuesday, January 10, 2012
The Economist Group is launching Electionism, a free HTML5 Web app f ...
- Finlandia Evolves Trade Event To Engage Consumers
Marketing Daily, Karlene Lukovitz - Monday, December 19, 2011
Bartenders entered their favorite Finlandia cocktail recipes on a local basis, th ...
- SMG Moves Beyond Owned, Earned, Paid: Developing New Metric For 'Shared'
Online Media Daily, Steve McClellan - Thursday, November 17, 2011
Publicis Groupe's Starcom MediaVest Groupe is teaming with ShareThis, a tech compa ...
- Deep Pockets: 'Superphones' To Lead Mobile Growth
Online Media Daily, Steve Smith - Friday, November 11, 2011
Until now, we were happy just having our phones be "smart." N ...
- Occupy Wall Street - A "Social" Experiment
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, October 5, 2011
Leaving politics aside, Reuters reports on the skill with which Occupy Wa ...
- USAID, Ad Council Raise Awareness of East Africa Famine
MediaDailyNews, Erik Sass - Monday, September 19, 2011
With literally millions of people in the Horn of Africa threatened wi ...
- Colbert PAC Kicks Off Ads In Iowa
MediaDailyNews, - Tuesday, August 16, 2011
Stephen Colbert, the host of Comedy Central's "The Colbert Report," ran h ...
- 'Trading Spaces' Host Kicks Off VOA's 'Operation Backpack'
MediaDailyNews, - Wednesday, June 15, 2011
Paige Davis is probably best known to audiences as the host ...
- FKM Launches New Execs, Philosophy
Online Media Daily, - Thursday, June 2, 2011
Texas-based national agency FKM has quietly been making major moves over t ...
- BroadCause Boosts Activism Via Social Media
Online Media Daily, Gavin O'Malley - Thursday, May 19, 2011
How much social media buzz can you build in seven days? Cause-marketi ...
- Cannes Lions 'Good Work' Challenges Ad Creatives
Online Media Daily, Laurie Sullivan - Friday, May 13, 2011
Cannes Lions International Festival of Creativity introduced Good Work, alongside YouTube, ...
- Comcast Introduces Missing Kids Initiative
MediaDailyNews, - Thursday, January 27, 2011
Comcast has introduced a new public service initiative that makes information abo ...
- Green Spots: CBS' Brands EcoAds
MediaDailyNews, Wayne Friedman - Monday, January 10, 2011
An "EcoAd" visual "digital" leaf will be put on TV commercials f ...
- WikiLeaks Joins Forces Moscow's 'Novaya Gazeta'
Around the Net In Media, Fern Siegel - Friday, December 24, 2010
Novaya Gazeta, the Moscow newspaper controlled by former Soviet leader Mikhail Gorbach ...
- For Day's And Gen Y, Fair Trade Diamonds Sparkle
Marketing Daily, Sarah Mahoney - Wednesday, December 22, 2010
While the industry continues to grapple with the concerns about blood diamond ...