- Summer Fare: 'Share A Pepsi' With Favorite Foods
MAD, Fern Siegel - Friday, June 13, 2025
The campaign runs in out-of-home and radio placements in select markets, ...
- Amazon To Show Cannes How AI-Driven Campaigns Get Relevant
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
At Cannes next week, Amazon Web Services will demonstrate to brands, agenci ...
- GAI Revenue And Performance Modeled By New Street Research
Performance Marketing Insider, Laurie Sullivan - Friday, June 13, 2025
How much will generative AI-based ads, creative, and tools increase revenue f ...
- Protect Hudson Canyon And Save The Fish - For Dinner!
MAD, Fern Siegel - Wednesday, June 11, 2025
McKinney is take the Wildlife Conservation's message to seafood markets. ...
- Coca-Cola Has Something For 'Everyone'
MAD, Fern Siegel - Wednesday, June 11, 2025
Spots in English and Spanish celebrate the diversity of the brand's custom ...
- With Influencer Assets, Publicis Will Promote A Different 'Lion' At Next Week's Cannes Festival
MAD, Steve McClellan - Thursday, June 12, 2025
It's not mascot Leo - it's a real lion, George, who's ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- Basis Reboots System, Simplifies Cross-Programmatic/Direct/Social Buys
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
Basis Technologies has overhauled its platform and data system to simplify ...
- Taboola Creates White-Box Type GAI Engine - Will It Learn?
Performance Marketing Insider, Laurie Sullivan - Thursday, June 12, 2025
Gannett became the first publisher on Wednesday to use Taboola's DeepDive generati ...
- NJ Lesson For Campaign Commercials: Stay Away From AI Imagery
TVBlog, Adam Buckman - Thursday, June 12, 2025
A commercial dubbed the worst in the New Jersey primary for i ...
- Pleasure Palace: Zoe Saldana Books Grey Goose Hotel
MAD, Fern Siegel - Tuesday, June 10, 2025
BBH USA launched "Last-ish Call," its first work for the French vo ...
- Jon Hamm Likes Carvana -- NOT Dog Birthday Parties
Marketing Daily, Sarah Mahoney - Tuesday, June 10, 2025
The online used car retailer's new campaign invites a little more come ...
- Cisco Systems Strengthens AI Foundation For Advertisers
MediaDailyNews, Laurie Sullivan - Tuesday, June 10, 2025
Cisco Systems has built the pieces for a foundation enabling advertisers ...
- InMobi Goes Agentic, Creates Curation Hub
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmat ...
- Creative 'Credit Score' Data Integrates Into Marketing Mix Modeling
MediaDailyNews, Laurie Sullivan - Wednesday, June 11, 2025
Ekimetrics, which supports AI-based advanced data modeling, will partner with tech compa ...
- Amazon Ads' Heroic 'Acts Of Kindness' Soars With 'Superman'
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
Messaging and activations will span Amazon platforms, including Prime Video advertising f ...
- Martha Stewart In 'Love' With Netflix's Korean Lineup
MAD, Fern Siegel - Monday, June 9, 2025
Chemistry's spot says emotional connection transcends language. ...
- Hyundai Tucson Hybrid Unveils 'He Got Money' Campaign
MAD, Steve McClellan - Monday, June 9, 2025
Main idea anchoring the multicultural campaign: Hybrids save big on gas ...
- Walmart To Amazon: We Sell Bear Spray, Too
Marketing Daily, Sarah Mahoney - Monday, June 9, 2025
With a megaphone, clogging shoes and actor Walt Goggins, the retailer wan ...
- Google Forces Industry To Rethink Impressions, CTRs, Remake KPIs
MediaDailyNews, Laurie Sullivan - Monday, June 9, 2025
A Raymond James research note analyzes impressions and paid clicks - pa ...
- 'River Line' Promotes London's Uber Boat
Out to Launch, Fern Siegel - Monday, June 9, 2025
This is Atomic London's first work since becoming the brand's creative age ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Arena Club, Jeter Celebrate Excitement Of 'Opening Day'
MAD, Fern Siegel - Friday, June 6, 2025
The online marketplace for collectible cards is debuting its first TV ...
- 'White Lotus' Stars Promote Venmo For All Payments
MAD, Fern Siegel - Friday, June 6, 2025
Aimee Lou Wood and Patrick Schwarzenegger tout the platform's versatility. ...
- PG&E's 'Open Lines' Levels With Californians
Out to Launch, Fern Siegel - Friday, June 6, 2025
Customers had numerous frustrations, and PG&E noted their grievances. ...
- Buchanan's, Rauw Alejandro Season Summer Fun
MAD, Fern Siegel - Thursday, June 5, 2025
The creative by Gale targets 200%ers - those who are 100% Lati ...
- Apartments.com Holds 'Secret' To Easy Rentals
MAD, Fern Siegel - Thursday, June 5, 2025
Geared to young-skewing renters, RPA's creative runs on most major media channel ...
- Tom Brady Goes Full-On Hulk For Gopuff's GOAT Gummies
Marketing Daily, Sarah Mahoney - Thursday, June 5, 2025
Two versions of the NFL legend go head-to-head in the brand's newe ...
- Hyundai Focuses On Hybrids With French Cowboy
Marketing Daily, Tanya Gazdik - Friday, June 6, 2025
"It's exciting to see a 44% increase this year in hybrid adopti ...
- Apple AI Mobile Referral Traffic Could Shake Google To Its Core
MediaDailyNews, Laurie Sullivan - Friday, June 6, 2025
Apple hosts its Worldwide Developers Conference next week. For advertisers this mea ...