- Choice-Based Video Ads Up 15%
Online Media Daily, Gavin O'Malley - Friday, July 8, 2011
When it came to "choice-based" video ad campaigns, T-Mobile and Dirt Dev ...
- Colgate Shows How To Combine Digital, Outdoor To Maximize Impact
Around the Net In Brand Marketing, Karl Greenberg - Friday, July 8, 2011
Colgate's new campaign, "Smile," shows that mixing social media with traditional advertisi ...
- Toyota's Venza Walks Line Between Boomers, Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 7, 2011
The disruptive new campaign, via AOR Saatchi & Saatchi, L.A., overturns ...
- Heathrow Launches Summer Ad Push
Around the Net In Brand Marketing, Karl Greenberg - Thursday, July 7, 2011
London's international hub, Heathrow, is launching two advertising campaigns developed by Masiu ...
- Hillshire Farm Spoofs Women's Secret Motivations
Marketing Daily, Karlene Lukovitz - Tuesday, July 5, 2011
In one spot, "Something New," a woman prepares a meal with "perfect ...
- Perrier Launches Major Marketing Effort
MediaDailyNews, - Tuesday, July 5, 2011
Perrier is returning to the air waves after a 14-year absence wi ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, July 6, 2011
Superstitious baseball fans. Kate Moss seduces a rabbit, for fashion, natch. Let ...
- Big Red Back On TV With "Different" Campaign
Marketing Daily, Karlene Lukovitz - Thursday, June 30, 2011
The #1 red soda brand Big Red is returning to TV f ...
- Hilton Garden Inn Campaign 'Speaks Success'
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2011
Hilton Garden Inn is launching an integrated ad campaign developed to spe ...
- Nemours Children's Hospital Launches Campaign
Marketing Daily, - Wednesday, June 29, 2011
The campaign, created by Fry Hammond Barr, builds on Nemours' promise ...
- Out to Launch
Out to Launch, Amy Corr - Thursday, June 30, 2011
The debut of Mr. Peanut's stunt double. Believe in a better chicke ...
- Expedia Launches New Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 29, 2011
Expedia has launched a new brand advertising campaign for Europe, part ...
- IHOP Campaign Says 'Make It An IHOP Day'
Marketing Daily, Tanya Gazdik - Monday, June 27, 2011
"The 'Make it an IHOP day' campaign taps into something that o ...
- New Hardee's, Carl's Campaign Uses Robot
Marketing Daily, - Monday, June 27, 2011
To promote their new Hand-Breaded Chicken Filet Sandwich, Hardee's and Carl's J ...
- Actimel Uses The Toaster As A Branding Device -- Literally
Creative Media Blog, Amy Corr - Monday, June 27, 2011
Have you had your Actimel today? If not, check your toast. ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Online Media Daily, Gavin O'Malley - Monday, June 27, 2011
Chiquita recently partnered with the movie "Rio" for a multichannel ad campaig ...
- Ye Gods, Scion Climbs Mt. Olympus To Trumpet TC
Marketing Daily, Karl Greenberg - Thursday, June 23, 2011
A source close to Attik points out that comedy is something ...
- Sheraton Spends $20 Million On 'Meet You There'
Marketing Daily, Tanya Gazdik - Tuesday, June 21, 2011
Sheraton has never launched a campaign with digital assets like "Meet Y ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 22, 2011
Betty White for the AARP. Shaun White for Stride gum. Flo ventur ...
- A Whopper Of A Channel -- For Viewers With a Taste for Static TV
Creative Media Blog, Amy Corr - Monday, June 20, 2011
Yule Log. Rotisserie chicken. Whopper sandwiches. Or, things you can watch ...
- Woolite: Don't Torture Your Clothes!
Marketing Daily, Aaron Baar - Thursday, June 16, 2011
The effort, which apes the look and feel of a horror movi ...
- Constellation Wines Gets 'Naked' With New Line
Marketing Daily, Tanya Gazdik - Thursday, June 16, 2011
The launch of Simply Naked follows a growing consumer trend that nam ...
- Ram Truck Rides Into Deadwood In Old West Push
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
Marissa Hunter, head of advertising for Ram Truck brand, tells
Marketing Daily- Akron Hospital Campaign Features Doctors
Marketing Daily, - Wednesday, June 15, 2011
Akron (Ohio) Children's Hospital's new campaign includes 14 30-second TV spots. Ea ...
- Targeted Buy: Emailvision Acquires smartFOCUS
Online Media Daily, Gavin O'Malley - Tuesday, June 14, 2011
Email service provider Emailvision on Tuesday announced the acquisition of marketing softwa ...
- T-Mobile Enters Daily Deal Fray
Online Media Daily, Mark Walsh - Wednesday, June 15, 2011
T-Mobile USA is the latest company, and first major wireless carrier, ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 15, 2011
FedEx ships golf clubs with care. Starburst's latest contradiction: a backwards do ...
- Panasonic Eyes Lead In Eco-Innovation
Marketing Daily, Aaron Baar - Tuesday, June 14, 2011
The new campaign, which touts the company's commitment to reduce carbon dioxi ...
- Nutmeg State Jump Starts Summer Effort
Marketing Daily, - Monday, June 13, 2011
A "quick start" summer campaign is targeting women ages 25-54 across Connectic ...
- Online Campaigns Miss Targets, Need Better Measurements
Online Media Daily, Mark Walsh - Monday, June 13, 2011
When it comes to reaching targeted audiences, the Web isn't much bett ...