Out to Launch

A whopping 48 million people will get food poisoning each year. Not an event you want to mark on your calendar. The Ad Council teamed up with the FDA and CDC to create a food safety campaign to educate viewers, in an exaggerated fashion, about properly cleaning and preparing food. A man cuts veggies in his kitchen while wearing a yellow raincoat in "Clean." An outdoor sprinkler has been set up indoors, allowing the man to hold up the knife and let the sprinkler clean it. Watch it here. Raw and prepared foods must be chilled to prevent food poisoning. A man sitting in his hot living room turns on every fan surrounding him to keep the lobster seated next to him at an ideal temp. See it here. How can a woman relax in a sauna when a pig is oinking in her ear? The spot illustrates the importance of using a food thermometer to cook food thoroughly. Watch it here. You gotta keep 'em separated -- meats and vegetables, that is. Use different cutting boards for each to prevent contamination. See it here. JWT New York created the pro bono campaign.



Kia launched "Joyride II," a follow-up to its 2010 Super Bowl spot "Joyride Dream." Promoting the 2012 Kia Sorento, the 60-second spot marks the return of five lovable children's characters: Sock Monkey, Muno, Robot, Teddy and MR. X, as they embark on a road trip. The crew travels the country, visiting a beach, fishing, skydiving and learning how to line dance. Note to stuffed bear: watch out for that real bear! See the ad here, created by David&Goliath.  

Perdue launched its first national ad campaign using a new tag line, "We Believe in a Better Chicken." The documentary-style TV spots take viewers to Perdue Farms, where the brand's USDA Process Verified Seal is introduced. Chickens are fed a vegetarian diet, rather than a diet of steroids, hormones and animal byproducts. In the first ad, seen here, Perdue employees explain the chickens' diet and why it's important to consumers. Another ad shows the chickens raised in a cage-free environment and highlights the numerous generations of Perdue family members working in the family business. Watch the ad here. Deutsch NY created the campaign.

Silly robot, Carl's Jr. chicken sandwiches are for the humans that hand-make them to eat and enjoy. A mouthless robot returns home from work with a Carl's Jr. hand-breaded chicken fillet sandwich in tow. Eager to dive in, the robot remembers that he's just that, a robot, and slams the sandwich into his face to no avail. Angered, his eyes turn red, signifying laser mode, and he slices everything inside his apartment in half, himself included. See the ad here, created by David&Goliath 

Dunkin' Donuts launched its first-ever TV ad with a movie tie-in. The movie is "Captain America," and the product is a delicious-looking Cherry Coolatta. A construction worker springs into action when a runaway dog sets off a nail gun at a construction site. The man grabs a garbage lid to deflect and disarm the nail gun, then chases after the pooch. The dog spills a bucket of blue paint on the man, who runs through a wall to catch and return the dog to its rightful owner. And he did it all while holding his Coolatta! See the ad here, created by Hill Holliday.

Nokia launched an interesting TV ad in the U.K. to promote its limited edition N8 Pink phone. The ad features a slew of blonde, Barbie-esque dolls sitting on deer, or wearing N8s as bras. I immediately thought of the Fembots from "Austin Powers" and expected the N8s to start shooting. Following a montage where plastic legs surround a phone, the plastic Fembots did shoot from their N8 boobs -- but pink laser beams only, and no one was injured. Watch the ad here, created by Wieden+Kennedy London and edited by Cut + Run.

Mr. Peanut has a stunt double, whose name is Peanut Butter Doug. He sports sunglasses and a goatee and sees himself as irreplaceable, judging by the hits he takes as a stuntman. Whenever he gets clobbered, he turns into a jar of Planters' newly launched peanut butter. The ad, seen here, will first launch on Facebook. Being NY created the ad, directed by Mark Gustafson.   


"The intensity lasts a lifetime," says an ad for King Kong 360 3-D, a ride at Universal Studios Hollywood. A young boy catches his first glimpse of King Kong in 3-D -- and next thing you know, his braces disappear and he starts aging until he's a balding, old man with yellow teeth. Reminded me of that scene from "Indiana Jones and the Last Crusade" when the man drank from the wrong chalice and aged until he was nothing but bone dust. See the ad here, created by David&Goliath

Random iPhone App of the week: Lovebirds, you no longer need to wreck a tree by carving your initials inside bark. It's 2011, and there's an app for that. Country Living's Treemail app is available on the iPhone, iPod Touch and iPad. Users can carve their love into a virtual tree. It doesn't have to be just initials inside a heart, it can be quotes or messages, all of which can be shared through email, Facebook, and Twitter. Users can customize the thickness of the carving tool used and select one of 7 tree barks: American Elm, Balsam Fir, Magnolia, Palm, Red Cedar, Silver Burch and Sycamore. The app costs 99 cents in the App Store.

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