- SOUL Aims For Something Great
Marketing Daily, Aaron Baar - Monday, June 11, 2012
The first element of the campaign is a 30-second video featuring Jamaic ...
- Hispanic Families Encouraged To Discover Nature
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2012
The U.S. Forest Service and Ad Council are partnering for an ...
- Facebook Ads Do So Work, Says Facebook
The Social Graf, Erik Sass - Tuesday, June 12, 2012
Following a moderately disastrous IPO and amid heightened skepticism about the effica ...
- The Sklar Brothers/"Become an Ex" Strike Positive Chord in Fight to Quit Smoking
Video Critique, Larry Dobrow - Tuesday, June 12, 2012
The smoking-is-bad talk from my parents went something like this: They s ...
- Hellmann's Mayo Backs Aspen Food Fest
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Unilever's Hellmann's Mayonnaise brand is launching its "Real Tastes Better" marketing campai ...
- Live From New York, It's JetBlue's Online Game Show!
Creative Media Blog, Amy Corr - Monday, June 11, 2012
Do you like to travel, are knowledgeable on the subject and ha ...
- Ethanol Takes The Podium At NASCAR
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
At NASCAR.COM and at selected races starting this month the campaign includ ...
- Purina Solicits Cat Relationship Stories
Marketing Daily, Tanya Gazdik - Sunday, June 10, 2012
Purina is asking customers to submit their real-life cat related experiences f ...
- Turn Uses Ad In 'Mad Men' To Study Integrated Media
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Turn, the advertising tech firm, has purchased a spot created by agen ...
- Yandex New Tool Targets Display Ads, Russian Search
Online Media Daily, Laurie Sullivan - Friday, June 8, 2012
Multinational companies have begun to pay more attention to online consumers internationall ...
- Jack Daniels Revamps Site, Preps New Ad Campaign
Marketing Daily, Karlene Lukovitz - Friday, June 8, 2012
"... consumer habits have changed," Carmen D'Ascendis, director of global marketing f ...
- Hendrick's Gin Takes An American Spin
Marketing Daily, Karl Greenberg - Thursday, June 7, 2012
An experiential program comprises a year-long series of "Voyages Into the Unusual ...
- Civil Rights Group Challenges J&J Via Ad Campaign
MediaDailyNews, Steve McClellan - Thursday, June 7, 2012
Civil Rights advocacy group ColorofChange has launched a multimedia ad campaign ...
- Ford Escape Gets 'Brand New' Multicultural Campaign
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The campaign created by UniWorld Group for the Escape compact SUV h ...
- Pucker Vodka Teams With DJ Steve Aoki
Marketing Daily, Karlene Lukovitz - Wednesday, June 6, 2012
Two new TV spots -- one for each flavor -- recently launch ...
- Kia Raises A Guinness For Optima Hybrid
Marketing Daily, Karl Greenberg - Wednesday, June 6, 2012
The new campaign, targeted to Gen Xers and younger Baby Boomers, re-tel ...
- Campaigns On Facebook Vary To Assure Earned Media
Research Brief, Jack Loechner - Thursday, June 7, 2012
According to a recent Wildfire analysis of over 10,000 social media campaig ...
- Gold Peak Tea: Take A Year Off, On Us
Marketing Daily, Karlene Lukovitz - Tuesday, June 5, 2012
Coca-Cola's Gold Peak Tea brand -- which drove more than a thi ...
- Lenovo Looks To Light Up Nights
Marketing Daily, Aaron Baar - Tuesday, June 5, 2012
One ultra-light, ultra-thin, but very powerful laptop, passed among many users, ...
- Schwab Aims Video Series At Younger Demo
Marketing Daily, Tanya Gazdik - Tuesday, June 5, 2012
Charles Schwab has launched an online video series that features Chuck himse ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 6, 2012
Ryan Hall shoots arrows. A CeeLo portrait made entirely of Cheetos. Let ...
- Burberry Lets You Shop In Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
For its fall/winter 2012 campaign, British label Burberry is using "shoppable" vide ...
- Al Fresco Does Its First TV Ads
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
Al Fresco Natural Chicken Sausage has launched an ad campaign via Bost ...
- True Lemon Coupons For Summer
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 5, 2012
True Lemon, a challenger brand to the well-saturated $1 billion powdered so ...
- Sshhh! CIA Sounding Out Agencies For Recruitment Campaign
Around the Net In Media, Phyllis Fine - Tuesday, June 5, 2012
The Central Intelligence Agency has reached out to major ad shops ...
- Scion Flexes FR-S Muscle With New Campaign
Marketing Daily, Karl Greenberg - Monday, June 4, 2012
Because this is the first true performance vehicle under the Scion lineu ...
- Bank of America Launches Two Efforts
Marketing Daily, Tanya Gazdik - Monday, June 4, 2012
Bank of America is launching two advertising efforts, one for its Merri ...
- Boost's '4Genie' Grants Wireless Wishes
Marketing Daily, Aaron Baar - Monday, June 4, 2012
Boost Mobile is moving from being an amplifier of consumers' complaints abo ...
- Ad Campaigns: Tailor To Specific Facebook, Twitter User Experience
Online Media Daily, Mark Walsh - Monday, June 4, 2012
Facebook and Twitter have emerged as the two leading social media platform ...
- Salesforce Purchase Of Buddy Media Examined
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, June 4, 2012
As was widely rumored last week, Salesforce.com has agreed to buy soci ...