- Outdoor Research Campaign Promotes Type 2 Fun
Marketing Daily, Sarah Mahoney - Thursday, August 30, 2012
When Outdoor Research got its fall campaign ready, it wanted to fi ...
- Kia Brings The Hamsters Back For Soul
Marketing Daily, Karl Greenberg - Thursday, August 30, 2012
The quirky cricetidae are back in a new campaign that is al ...
- Ford Escape Ads: Real Employees, Fictional Characters
Marketing Daily, Karl Greenberg - Thursday, August 30, 2012
The TV campaign, under the "Go Further" brand banner, continues Ford's tact ...
- Disney Goes Haute With Barneys This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2012
For anyone who thinks Disney's Electrical Parade and haute couture could nev ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, August 29, 2012
What happens in Vegas is supposed to stay in Vegas. Spot t ...
- United Way, NFL, Team Up for Ad Campaign
Around the Net In Media, Phyllis Fine - Tuesday, August 28, 2012
A set of college-educated NFL players will participate in an ad campai ...
- Axe's New Sex Symbols? Muppets!
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
The catch -- and the element that manages to dance around t ...
- Mercedes-Benz Launches Campaign For Mbrace2
Marketing Daily, Karl Greenberg - Monday, August 27, 2012
Mercedes-Benz USA on Monday launched a new campaign to promote its mbrac ...
- Multi-Tasking James Franco Gets Even Busier In New Video For Samsung Tablet
Video Critique, Ed Martin - Tuesday, August 28, 2012
There is nobody in the entertainment business quite like James Franco, t ...
- Zurich Launches 'Your World'
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 27, 2012
Zurich's new campaign for the United Arab Emirates, "Your World. Our Insurance ...
- Carville, Matalin Jump On Election Ad Opps
Marketing Daily, Karlene Lukovitz - Friday, August 24, 2012
The pair, who recently signed to star in videos/TV ads for Maker ...
- Lindt Unveils New Federer TV Ad
Marketing Daily, Karlene Lukovitz - Thursday, August 23, 2012
The first tongue-in-cheek ad ("Airport," from 2010) conveyed the irresistibility of Lind ...
- Big Bank, Little Customer
Around the Net In Brand Marketing, Karl Greenberg - Thursday, August 23, 2012
Community & Southern Bank's ad agency talks in its brand advertising campai ...
- Apple Pulls 'Genius' TV Spots
Around the Net In Online Marketing, Mark Walsh - Thursday, August 23, 2012
Apple has pulled its “Genius” TV spots from its YouTube channel a ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, August 22, 2012
How much is your favorite celeb worth? Sasquatch gets an office jo ...
- Pfaff Porsche's Customized Direct Mail Didn't Even Need A Stamp!
Creative Media Blog, Amy Corr - Monday, August 20, 2012
Direct mail may be customizable by household, but usually not to t ...
- Foot Locker Campaign Taps NBA Stars
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 17, 2012
Athletic retailer Foot Locker is launching a national multi-media campaign and ...
- Triscuit 'Apologizes' For Stressing Toppings
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
Kraft Foods' Triscuit is looking to drive greater use of the cracke ...
- Canon Imagination Goes To Hollywood And Beyond
Marketing Daily, Karl Greenberg - Thursday, August 16, 2012
How does a camera company get away from the product-attributes trap? Y ...
- Diet Coke Rolls Out New Packaging, Campaign
Marketing Daily, Karlene Lukovitz - Thursday, August 16, 2012
The design, to begin appearing on Diet Coke products as of Sep ...
- Roger Federer Touts Mercedes-Benz GL-Class
Marketing Daily, Karl Greenberg - Wednesday, August 15, 2012
Before hitting the airwaves during U.S. Open coverage on CBS on Au ...
- Lunchables Teams Online Prizes, Mall Game Kiosks
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campai ...
- Calvin Klein Shifts To Digital For Bra Launch
Marketing Daily, Sarah Mahoney - Wednesday, August 15, 2012
The black-and-white video, shot by Steven Klein, is expected to get 5 ...
- Brush Up: Ad Council Campaign Highlights Dental Health
MediaDailyNews, Erik Sass - Wednesday, August 15, 2012
The Ad Council has joined forces with dental health organizations, ad agenci ...
- NFL Launches Women's Apparel Campaign
Marketing Daily, Karl Greenberg - Tuesday, August 14, 2012
The league is launching its biggest marketing campaign to date about i ...
- Pepsi, NFL, Music Stars Team On 'Anthems'
Marketing Daily, Karlene Lukovitz - Wednesday, August 15, 2012
Pepsi and the National Football League have launched a national campaign featuri ...
- Sears Auto Campaign Invokes Big Bad Wolf
Marketing Daily, Sarah Mahoney - Tuesday, August 14, 2012
A new campaign for Sears Auto Center relies on sketchy mechanics, desert ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, August 15, 2012
Time to play the quiet game. What does your inner Hooters dialog ...
- Mexican Beer Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, August 14, 2012
Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running i ...
- Making Mobile Security A Snap
Marketing Daily, Aaron Baar - Monday, August 13, 2012
SnapMyLife, a company that develops cloud-service applications for consumers, is launching ...