- Simmons, KBS Introduce New Campaign To Reposition Mattress As A Lifestyle Brand
MAD, Larissa Faw - Friday, June 5, 2015
Most mattress advertising campaigns stick to the same playbook: nighttime images ...
- Mullen Lowe's 'The World's Toughest Job' Campaign For American Greetings Wins NA Grand Effie
MAD, Steve McClellan - Friday, June 5, 2015
With 21M+ views, the earned media effort for #worldstoughestjob increased American Greetin ...
- NEW! Birchbox Launches Ad Campaign, Partnership With Gap
Out to Launch, Amy Corr - Friday, June 5, 2015
The more I read about Birchbox, the more I want to t ...
- Museum Of Life+Science, Immortology Campaign Features Potty Humor
MAD, Larissa Faw - Thursday, June 4, 2015
The 84-acre Museum of Life + Science, in Durham, is a t ...
- Consumers 'Like' Maytag Man Supporting LGBT Rights
MAD, Larissa Faw - Thursday, June 4, 2015
Whirlpool and its agency introduced Twitter and Facebook messages earlier this we ...
- Modelo Especial Enlists Soccer Stars For Promo
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2015
Despite being one of the fastest-growing beer brands in the country, t ...
- NEW! Pimkie Adds 'Mini Fashion Bars' Inside European Boutique Hotels
Out to Launch, Amy Corr - Thursday, June 4, 2015
This mini bar is much pricier than your typical hotel room impul ...
- Temple University, 160over90 Want You To 'Hire An Owl'
MAD, Larissa Faw - Wednesday, June 3, 2015
This 'Hire an Owl' campaign builds on the idea that Temple's studen ...
- Rent.com Enlists Comedian For First National Effort
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2015
The multimillion-dollar integrated campaign was created by Doner and includes a n ...
- Tribune Launches New Publisher Consortium For National Ad Buys
MediaDailyNews, Erik Sass - Wednesday, June 3, 2015
Tribune Publishing has launched the MediaWorks Publisher Consortium, enabling advertisers to crea ...
- NEW! Nivea Creates Doll That Gets Sunburn When Outdoors Too Long
Out to Launch, Amy Corr - Wednesday, June 3, 2015
What a smart way to get kids to understand the importance ...
- NYC Launches First-Ever Bilingual Tourism Campaign
Marketing Daily, Tanya Gazdik - Wednesday, June 3, 2015
During the yearlong campaign, Dora will encourage family travel to the city ...
- NEW! All Is Fair In Love And Running In Fitbit Ad
Out to Launch, Amy Corr - Tuesday, June 2, 2015
A night at the symphony is actually a hearing test. Sasquatch ge ...
- Weingart Center Launches Campaign To Stop Donating To Homeless
Out to Launch, Amy Corr - Wednesday, June 3, 2015
The Weingart Center for the Homeless based in Los Angeles launched ...
- Snoop Dogg Stars In #ImUnloading Campaign
Out to Launch, Amy Corr - Wednesday, June 3, 2015
Snoop Dogg joins a group of athletes and musicians to star ...
- MLB Player Madison Bumgarner Stars In Campaign For Carhartt
Out to Launch, Amy Corr - Wednesday, June 3, 2015
Madison Bumgarner of the San Francisco Giants is one of the sta ...
- NEW! YouTube Stars Prank Sasquatch In Latest Jack Link's Campaign
Out to Launch, Amy Corr - Monday, June 1, 2015
You wouldn't like Sasquatch when he's angry, but that doesn't stop anyo ...
- The Making of Caitlyn Jenner: A Media Campaign Like No Other
TVBlog, Adam Buckman - Tuesday, June 2, 2015
The central challenge was this: Manage an A-list male celebrity's public transformati ...