- Adidas Plays On 'Disappearing Cinema' In Instagram To Introduce Sneakers
Digital News Daily, Laurie Sullivan - Friday, October 19, 2018
Adidas Originals experimented with media this week to build a campaign ...
- Farmers Uses Ghouls To Promote Life Insurance
Marketing Daily, Tanya Gazdik - Sunday, October 21, 2018
"[Celebrating] Halloween gives us the opening to talk about the need f ...
- Wayne Brady May Come To Your Door
Out to Launch, Larissa Faw - Friday, October 19, 2018
A new campaign shows Brady surprising winners of the Publishers Clearing Hou ...
- Santander Campaign Highlights Millennials' Fear Of Debt
Out to Launch, Larissa Faw - Thursday, October 25, 2018
Campaign leverages research that finds 33% of millennials fear debt more th ...
- Midas, Martin Agency Launch 'Project Spark'
Out to Launch, Steve McClellan - Wednesday, October 17, 2018
A series of videos promote the cause-related project, which helps families g ...
- The Future Of Phone Service, According To Visible, Madwell
Out to Launch, Larissa Faw - Tuesday, October 16, 2018
Madwell is partnering with the all-digital wireless carrier Visible to develop t ...
- Golden State Warriors Look Back To Move Forward
Out to Launch, Larissa Faw - Monday, October 15, 2018
The "Game Recognize Game" creative intermixes images of the team's past basketba ...
- Natural Deodorant Maker Launches Awareness Campaign
Marketing Daily, Tanya Gazdik - Friday, October 12, 2018
"This was our biggest campaign to date, including new media outlets f ...
- Mechanica Rebrands Neighborhood Health Plan
Out to Launch, Larissa Faw - Sunday, October 14, 2018
The company has expanded its focus from primarily lower-end Medicaid patients ...
- Psychic Advisor Keen Launches First TV Campaign In 10 Years
MAD, Larissa Faw - Wednesday, October 10, 2018
"There's a shift happening in public perception...There is no 'late-night, hush-hush' dire ...
- Familiar Face Featured In New Honey Bunches Of Oats Campaign
Out to Launch, Larissa Faw - Wednesday, October 10, 2018
Campaign brings back the cereal brand's long-time spokesperson, Diana Hunter. ...
- Bumble Builds Brand Through Empowerment
MAD, Larissa Faw - Tuesday, October 9, 2018
Bumble is launching the #FindThemOnBumble campaign, designed to showcase inspiring people fr ...
- Ace Hardware Tweaks Its Brand Positioning
MAD, Larissa Faw - Tuesday, October 9, 2018
The core messaging points are: "Around the Block. What you need ...
- Assured Guaranty Debuts New 'Stronger' Tagline
Out to Launch, Larissa Faw - Tuesday, October 9, 2018
Assured Guaranty is launching a new integrated campaign to raise awareness f ...
- Roku Starts 11-Partner Ad Measurement Effort
Television News Daily, Wayne Friedman - Tuesday, October 9, 2018
The Measurement Partner Program will aid brands and publishers running OTT advertisi ...
- It Rains Beer In Deschutes Brewery Campaign
Out to Launch, Larissa Faw - Monday, October 8, 2018
The campaign introduces a "beer cloud" that stands nine feet high a ...
- Wells Fargo's Campaign Celebrates Talents Of Those With Disabilities
Out to Launch, Steve McClellan - Friday, October 5, 2018
Although many companies have come out in support of women or diversit ...
- Online Sales Are Top Factor In Measuring Success Of TV Ad Campaigns: Study
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Fifty-seven percent of marketing execs focus ad exposure on online sales, wi ...
- UGG Celebrates 40 Years With Big Ad Push
Out to Launch, Larissa Faw - Thursday, October 4, 2018
The creative, developed by 72andSunny, is designed to reach the next generati ...
- Nick Offerman And Megan Mullally Are Slingin' It
Mediapsssst, Richard Whitman - Wednesday, October 3, 2018
They actually do it in real life. And now they're doing ...
- i.d.e.a. Creates New Campaign To Showcase Harrah Casino Makeover
Out to Launch, Larissa Faw - Wednesday, October 3, 2018
Harrah’s Ak-Chin Casino is launching a new brand platform and ad campai ...
- Modern Acupuncture 'Tingles' With First Ad Campaign
Out to Launch, Larissa Faw - Tuesday, October 2, 2018
Modern Acupuncture is unveiling the health and beauty franchise's new motto, "Let ...
- Rite Aid Launches Flu Season Campaign
Out to Launch, Larissa Faw - Monday, October 1, 2018
Creative is themed around how Rite Aid gives flu shots so peop ...
- Nike's Kaepernick Campaign Scores With Key Audience: Urbanites
MAD, Laurie Sullivan - Thursday, September 27, 2018
It's estimated the campaign likely earned $163 million in free word-of-mouth market ...
- Nissan Debuts New Titan Pickup
Marketing Daily, Tanya Gazdik - Thursday, September 27, 2018
Nissan North America's first TV spot for the Titan pickup debuts tonig ...
- High Times Acquires 'Dope Magazine,' Enlarges Cannabis Reach
Publishers Daily, Melynda Fuller - Thursday, September 27, 2018
Dope publishes eight local editions across six states and ships more th ...
- Golfer Phil Mickelson Turns Into 'Business' Caddie
Out to Launch, Larissa Faw - Wednesday, September 26, 2018
The "Partner Like No Other" creative shows Mickelson following a business executi ...
- CIAA Unveils 'Live The Legacy' Campaign For Hoop Season
MAD, Larissa Faw - Tuesday, September 25, 2018
The Central Intercollegiate Athletic Association (CIAA) is rolling out its new multi-platfo ...
- Chipotle Takes Another Tack On 'Real' Food Message
Marketing Daily, Karlene Lukovitz - Monday, September 24, 2018
With new CEO and CMO on board, latest creative takes more serio ...
- Gore Apparel 'Tested' In New Campaign
Out to Launch, Larissa Faw - Tuesday, September 25, 2018
The "Tested For Life" work demonstrates the performance of the apparel ...