- P&G's Olay Launches 'Your Best Beautiful' Campaign
Marketing Daily, Sarah Mahoney - Friday, January 10, 2014
The Cincinnati-based company says it is in the midst of launching t ...
- Honda Civic Campaign Reflects Media Strategy
Marketing Daily, Karl Greenberg - Friday, January 10, 2014
Ed Beadle, national manager for Honda and Acura media strategy, tells "Marketi ...
- NEW! ESPN's World Cup Ad Full Of Memorable Moments From Past World Cups
Out to Launch, Amy Corr - Friday, January 10, 2014
Not only is it an Olympics year, it’s also a World C ...
- Toyota Enlists Voice Ads To Tout Entune System
Mobile Marketing Daily, Mark Walsh - Thursday, January 9, 2014
To highlight the voice command capability of its own Entune in-car multimed ...
- NEW! Sonic Launches Exercise Videos To Promote New Line Of Breakfast Foods
Out to Launch, Amy Corr - Thursday, January 9, 2014
SONIC Drive-Ins launched an online video that combines exercising with the company&rsquo ...
- Boyz To Men: Old Spice Presents Bar Mitzvah In A Bottle
Mad Blog, - Wednesday, January 8, 2014
The singing mom who opens this (new) Old Spice commercial is ...
- Civic Is One More Thing To Love About Today
Marketing Daily, Karl Greenberg - Wednesday, January 8, 2014
In the process of arguing that there are, in fact, things ...
- Simulmedia Opens Up: Offers 2 New Ad Tools
MediaDailyNews, Wayne Friedman - Wednesday, January 8, 2014
LAS VEGAS -- Looking to grab even more transparency, TV audience-targeting compa ...
- Honda Targets Young Hispanics with 'Gol! Gol!' Campaign
MediaDailyNews, Erik Sass - Wednesday, January 8, 2014
Anyone who has watched professional futbol (soccer) with Spanish-language commentary on ...
- NEW! P&G Scores With Emotional Ad Thanking Moms Of Olympians
Out to Launch, Amy Corr - Wednesday, January 8, 2014
The latest Olympic-themed video from the Procter & Gamble "Thank you, Mo ...
- Estee Lauder Launches High-End Lip Line
Marketing Daily, Sarah Mahoney - Tuesday, January 7, 2014
Print ads feature the fiercely beautiful Carolyn Murphy behind the wheel, a ...
- Edward Jones Shows Commitment To 'Extra Mile'
Marketing Daily, Tanya Gazdik - Tuesday, January 7, 2014
A campaign from Edward Jones focuses on the financial service company's commitme ...
- Heineken's 'Dance More, Drink Slow' Proves A DJ Can Save Your Life
Out to Launch, Amy Corr - Tuesday, January 7, 2014
Meg Ryan shares her secret family recipe. Friends travel far and wi ...
- EOS Lip Balm Brings Added Joy To Idyllic Town
Out to Launch, Amy Corr - Wednesday, January 8, 2014
Until the cold weather subsides, I wouldn’t mind living in this idyll ...
- Dutch Boy App Selects Paint Colors Based On Taste In Music
Out to Launch, Amy Corr - Wednesday, January 8, 2014
Random iPhone App of the week: Have you ever wondered what col ...
- Don't Strap A Robot To A Horse
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, January 7, 2014
Squeezing out a few more years of old technology or strategies th ...
- Sometimes You Feel Like A Nut: Colbert Touts Wonderful Pistachios
MAD, Larissa Faw - Monday, January 6, 2014
Stephen Colbert, host and executive producer of Comedy Central's "The Colbert Report ...
- H&M Brings Beckham's Undies To Super Bowl, With Twist
Marketing Daily, Sarah Mahoney - Monday, January 6, 2014
The 30-second spot is an industry first, claims H&M, launching an H& ...
- NEW! HBO Launches Online Video To Highlight #RoastJoffrey, Social Media Event For 'Game Of Thrones'
Out to Launch, Amy Corr - Monday, January 6, 2014
HBO launched an online video that highlights the top tweets from i ...
- Old Spice Says, 'Smellcome To Manhood'
Marketing Daily, Karl Greenberg - Saturday, January 4, 2014
Procter & Gamble's Old Spice male hygiene brand is touting a reformulati ...
- BMW Boosts U.S. Bobsledding Team
Marketing Daily, Karl Greenberg - Friday, January 3, 2014
The automaker, which has been deeply involved in designing Team U.S.A. bobsled ...
- NEW! Dell Celebrates Entrepreneurs In 'Beginnings'
Out to Launch, Amy Corr - Friday, January 3, 2014
On New Year’s Eve, Dell launched its first ad campaign since goi ...
- That Was Easy: Staples Ditches 10-Year-Old Tagline
Marketing Daily, Sarah Mahoney - Thursday, January 2, 2014
"The main thing is that people don't know all the amazing stu ...
- NEW! TurboTax Launches 'The Year Of The You'
Out to Launch, Amy Corr - Thursday, January 2, 2014
Don’t think of doing your taxes as stressful and arduous, but ...
- NEW! 'Meg Ryan' Shares Her Famous Spaghetti Sauce Recipe
Out to Launch, Amy Corr - Thursday, January 2, 2014
Meg Ryan stars in a 90-second online video for Del Monte Food&rsquo ...
- NEW! JBL Synchros TV Spot Targets Beats By Dre Brand Loyalists
Out to Launch, Amy Corr - Tuesday, December 31, 2013
This is the first time I’ve seen a company challenge the uber-popul ...
- NEW! Nissan Rogue Goes Rogue During Morning 'Commute'
Out to Launch, Amy Corr - Monday, December 30, 2013
A Nissan Rogue goes a little, well, rogue, on a morning commut ...
- Chevy NE Auto Dealers Launch CAPTCHA Campaign, Transform Annoyance Into Ads
Online Media Daily, Laurie Sullivan - Thursday, December 26, 2013
Chevy launched a holiday CAPTCHA campaign this week for U.S. Northeast automoti ...
- NEW! Winning is Hard Work, Illustrated In Gatorade Ad
Out to Launch, Amy Corr - Friday, December 27, 2013
Gatorade launched “Cadence” on Christmas Day, a 60-second spot that illustrates t ...
- JBL Pushes Substance Over Style
Marketing Daily, Aaron Baar - Thursday, December 26, 2013
"JBL is the perfect challenger brand in that they really have ...