- NEW! 'Small Mistakes' Cause Giant Heartbreak In PSA For New Zealand Transport Agency
Out to Launch, Amy Corr - Monday, January 20, 2014
"Small Mistakes" yield large consequences in a PSA for The New Zeala ...
- Berger Paints Launches Campaign For WeatherCoat
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Berger Paints is launching a new advertising campaign for its exterior pai ...
- Ryanair Gets First CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Ryanair has appointed former Moneysupermarket marketing chief Kenny Jacobs as its fir ...
- Kerr Is Clear's New Global Brand Ambassador
MAD, Larissa Faw - Friday, January 17, 2014
Lowe Campbell Ewald NY will handle creative duties for a new ...
- NEW! Macklemore and Ryan Lewis 'Surprise' Riders, Perform On New York City Bus
Out to Launch, Amy Corr - Friday, January 17, 2014
I'm not sure I would label this a surprise, but Macklemore a ...
- Campbell's Chicken Noodle Marks 80th - With Social
Marketing Daily, Karlene Lukovitz - Thursday, January 16, 2014
Indeed, Campbell is making the most of the soup's anniversary (it w ...
- NEW! A Little Less Conversation Needed In Nokia Lumia 1520 Ad
Out to Launch, Amy Corr - Thursday, January 16, 2014
A picture is worth a thousand words and I wish the ...
- Campaign Based On Real-Time Snow Updates Drove 15:1 ROI For Vail Resort
Real-Time Daily, Tyler Loechner - Friday, January 17, 2014
Beaver Creek, which is part of Vail Resorts, recently ran an ...
- KISS And Tell: Iconic Band Rocks Varvatos' Spring Campaign
MAD, Larissa Faw - Wednesday, January 15, 2014
Ad shop Yard and photographer Danny Clinch, long-time collaborators with the fashi ...
- Ad Trends 2014: Pranks, Shocks, And Visiting The Dark Side
MAD, Larissa Faw - Wednesday, January 15, 2014
New York-based agency sparks & honey has issued a new report outlini ...
- Butterfinger Peanut Butter Cups Teases Racy SB Ad
Marketing Daily, Karlene Lukovitz - Wednesday, January 15, 2014
Butterfinger is going to the Super Bowl to grab America's attention f ...
- Timex Says 'Wear It Well' In Huge Campaign
Marketing Daily, Karl Greenberg - Wednesday, January 15, 2014
Timex is launching a multimillion-dollar campaign, focusing on its heritage with ...
- NEW! Evil Snowmen Are No Match For The Nissan Rogue
Out to Launch, Amy Corr - Wednesday, January 15, 2014
This must have been one fun ad to shoot. Nissan Rogue launch ...
- Facebook Drives Users To Consider Auto Brands
Social Media & Marketing Daily, Mark Walsh - Wednesday, January 15, 2014
GM has returned as a Facebook advertiser with a campaign promoting t ...
- Pawnder This: New Campaign Positions Jewelry Resale As Upscale
MAD, Larissa Faw - Tuesday, January 14, 2014
Circa and creative agency Sison & Overton have developed an ad campai ...
- Princess Cruises Launches $20 Million Effort
Marketing Daily, Tanya Gazdik - Tuesday, January 14, 2014
Princess Cruises is taking a cue from its tagline, "Come Back New ...
- Jaguar Preps Big Super Bowl Kickoff For F-Type
Marketing Daily, Karl Greenberg - Tuesday, January 14, 2014
The ad, which is part of Jaguar's biggest campaign ever, introduces t ...
- Kahlua Scores With Pinterest-Driven Holiday Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 14, 2014
A multifaceted holiday campaign for Kahlua driven by a Pinterest-based sweepstakes a ...
- Mitsubishi Electric Keeps Golfers Cool Under Pressure
Marketing Daily, Aaron Baar - Tuesday, January 14, 2014
The heating and cooling division of Mitsubishi leverages its sponsorship of t ...
- NEW! M&M'S Star In Faux Movie Trailer To Diffuse Cell Phone Use At The Movies
Out to Launch, Amy Corr - Tuesday, January 14, 2014
P&G pays tribute to moms of Olympic athletes. "Trust your power," encourag ...
- Carl's Jr. Appreciates Great Buns
Out to Launch, Amy Corr - Wednesday, January 15, 2014
Carl's Jr. launched a pair of TV spots promoting buns -- ho ...
- Gatorade Silences Manning Critics With '51 And Counting'
Out to Launch, Amy Corr - Wednesday, January 15, 2014
Gatorade launched a TV spot dedicated to Manning's accomplishment that shows snippe ...
- Derrick Coleman Stars In Latest Inspiring Duracell Video, 'Trust Your Power'
Out to Launch, Amy Corr - Wednesday, January 15, 2014
Another inspiring football-themed TV spot launched this week, starring Derrick Coleman of the Seatt ...
- Stream Of Fizziness: Scarlett Johansson Stars In SodaStream SB Ad
MAD, Larissa Faw - Monday, January 13, 2014
The marketer, which sells home soda-making systems, is making a big pu ...
- Maytag Deploys A New Man For Its 'Inside' Campaign
MAD, Larissa Faw - Monday, January 13, 2014
Compared to the old Maytag Repairman, the new guy is younger, buffe ...
- Kia Returns To The Super Bowl With A "Matrix"-Themed Ad
MAD, Amy Corr - Monday, January 13, 2014
The ad stars Laurence Fishburne reprising the role of the Morpheus charact ...
- Tostitos Wants To Be The Life Of The Party
MAD, Larissa Faw - Monday, January 13, 2014
Latest campaign includes integrations from Jimmy Kimmel, working with Omnicom's The Marketi ...
- Sony Electronics Wants To Move You
Marketing Daily, Aaron Baar - Tuesday, January 14, 2014
The effort, from agency Wieden + Kennedy, launched during the Golden Glo ...
- Agency to Accept Bitcoins As Payment
Mediapsssst, Richard Whitman - Monday, January 13, 2014
And while the shop is getting publicity, they swear it's not ju ...
- NEW! Lines Between Reality And Gaming Blurred In Video For Xbox One
Out to Launch, Amy Corr - Monday, January 13, 2014
There's a blurred line between gaming and reality in an online sp ...