• by Amy Corr  @MediaPostOTL, June 10, 2014

KRAFT Dressings has revamped the taste and packaging on its Classic Ranch dressing. As a result, lettuce has its moment in the spotlight, becoming the vegetable one craves... if you are a person who craves vegetables. "Food Deserves Delicious" stands up for the underdog vegetables that adults and children alike have a tough time swallowing. In the debut campaign ad, lettuce is that sad veggie, the one you won't find in a vending machine or mall food court, the veggie that isn't carved during Halloween or used as a reason to invite friends over for dinner. But lettuce can enjoy the VIP treatment it deserves, once it's doused and smothered with creamy Kraft salad dressing. See the ad here, created by TBWA/Chiat/Day New York.