- PCH Launches TV Campaign, Ups Site Traffic
MediaDailyNews, Laurie Sullivan - Monday, April 28, 2014
Publishers Clearing House (PCH) will launch a television campaign for its forthcomi ...
- Publicis-Omnicom Merger May Not Happen
Mediapsssst, Richard Whitman - Sunday, April 27, 2014
And tax issues aren't the only problems. The two holding companies can ...
- NEW! Tropicana Farmstand Is Stealth Like A Ninja
Out to Launch, Amy Corr - Friday, April 25, 2014
Tropicana Canada launched a new product, Tropicana Farmstand, that tastes like fru ...
- Herman Miller Celebrates 'Hilda' With New Video Series
MAD, Larissa Faw - Thursday, April 24, 2014
The videos - animated by Damien Florebert Cuypers - are currently bei ...
- Minnesota Launches Largest-Ever Tourism Campaign
Marketing Daily, Tanya Gazdik - Thursday, April 24, 2014
"We need to meet travelers where they are, and that means bei ...
- NEW! Nissan Turns Its Pathfinder Into Modern-Day Noah's Ark
Out to Launch, Amy Corr - Thursday, April 24, 2014
Nissan Pathfinder launched a TV spot during the NBA playoffs on T ...
- Mindshare Takes 'The Loop' Global
MAD, Steve McClellan - Wednesday, April 23, 2014
After launching the real-time marketing process in the U.S. earlier this yea ...
- Quilted Northern Urges Gen Y To 'Stop Wiping'
Marketing Daily, Aaron Baar - Wednesday, April 23, 2014
It's not as gross as it sounds. The tongue-in-cheek online campaign's fu ...
- AKQA Watch Dogs Campaign Simulates Digital Footprint
MediaDailyNews, Laurie Sullivan - Wednesday, April 23, 2014
AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explor ...
- NEW! A&W Restaurants Promote New Sandwich With World's Longest Hashtag
Out to Launch, Amy Corr - Wednesday, April 23, 2014
I'm fairly certain this hashtag is longer than 140 characters. A&W Restauran ...
- FirstBank Mocks Google Glass
Marketing Daily, Tanya Gazdik - Tuesday, April 22, 2014
"We want to educate early adopters that not all banking apps a ...
- NEW! Leo Messi Or Lay's Potato Chips: Which Is More Popular?
Out to Launch, Amy Corr - Tuesday, April 22, 2014
Name the greatest invention ever. Gatorade athletes exude colorful liquids. Let's lau ...
- Guitar Center Sells 'The Greatest Feeling On Earth'
Out to Launch, Amy Corr - Wednesday, April 23, 2014
Guitar Center launched "The Greatest Feeling on Earth," a TV spot starri ...
- State Farm Predicts The 'Future Of The Assist'
Out to Launch, Amy Corr - Wednesday, April 23, 2014
The latest ad from State Farm's "Born to Assist" campaign features N ...
- Missing Kids Stamps Send Hope With Every Letter
Out to Launch, Amy Corr - Wednesday, April 23, 2014
Lowe Roche created an installation this month at The Beverley Hotel ...
- An Open Letter To IBM
Online Spin, Jamie Tedford - Tuesday, April 22, 2014
Dear IBM: It may have taken 62 spots and a captive audien ...
- NEW! The Source Makes Interesting House Calls -- Check Your Shrubs
Out to Launch, Amy Corr - Monday, April 21, 2014
The Source, a consumer electronics and wireless retailer in Canada, launched ...
- GE Shows Off 'Super' Materials With #SpringBreakIt Campaign
Social Media & Marketing Daily, Gavin O'Malley - Monday, April 21, 2014
As part of a larger social media campaign spanning Twitter, Tumblr a ...
- First McDonald's, Now, Taco Bell: The Snapchat Ads That Passed Me By
Social Media Insider, Catharine P. Taylor - Tuesday, April 22, 2014
While all of you were having too much fun stealing your kid ...
- Site Lets You Anonymously Tell Loved Ones to Watch the Road
The Social Graf, Erik Sass - Tuesday, April 22, 2014
If you're like me -- deeply conflict-averse -- then you probably don ...
- Nasacort Allergy Launches 'Full Cort Press'
MAD, Larissa Faw - Friday, April 18, 2014
A roster of agencies is working on the new campaign and basketba ...
- Freshpet Lands In Whole Foods Supported By New Creative Campaign
MAD, Larissa Faw - Friday, April 18, 2014
The campaign is being developed by the brand's creative AOR Terry &am ...
- Weight Loss Drug Acknowledges Struggle
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2014
A national TV campaign for weight loss drug Eisai Inc.'s Belviq emphasiz ...
- Bojangles Taps Sports Stars For Breakfast Wars
Marketing Daily, Karlene Lukovitz - Saturday, April 19, 2014
Bojangles' new television ads for its breakfast meals pits recognized sports figure ...
- NBH Bank Offers Common Sense Relationship
Marketing Daily, Tanya Gazdik - Sunday, April 20, 2014
In a TV spot for NBH Bank, a banker is seen ...
- Seen Any Good Promotions Lately?
Marketing: Travel, Harvey Chipkin - Monday, April 21, 2014
The tie-in between movies and travel is longstanding. Guidebooks offering help ...
- Billboard Campaign Helps Track Down Public Pooper
Mediapsssst, Richard Whitman - Sunday, April 20, 2014
A Ypsilanti, MI outdoor advertising firm was just doing its duty ( ...
- NEW! What's The Greatest Invention Ever? Not Electricity
Out to Launch, Amy Corr - Sunday, April 20, 2014
Have you ever wondered what the world's greatest invention was? If y ...
- Dove's 'Patches' Proves The Debate Matters In Branded Video
Video Insider, Mallory Russell - Monday, April 21, 2014
With the success of "Patches," no one can question that Dove ...
- AT&T Powers Tribeca Film Fest With 'Film For All' Campaign
MAD, Larissa Faw - Thursday, April 17, 2014
Tribeca Film Festival Sponsor AT&T and creative agency Partners + Napier N ...