• by Amy Corr  @MediaPostOTL, April 22, 2014

Lay’s chips has launched a global ad campaign starring global superstar soccer player Leo Messi. In it, Messi walks the streets of Brazil eating a full-sized bag of Lay's. He is stopped constantly by fans, who are taking countless selfies with the soccer star. Messi soon realizes that his bag of chips is empty; the fans wanted more than just a picture. This forces Messi to approach a tourist eating Lay's and ask her for a picture. Watch it here, created by BBDO. The campaign will run in more than 60 countries around the world.