- Kodak Was Once Huge In Sports
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
Kodak's swan song in sports was an obscure $1 million award ...
- Connecticut Hospitals Hike Ad Spend
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 23, 2012
After pulling back spending in recent years, some Connecticut hospitals are significant ...
- Designers Transform Lexus Parts Into -- Surprise, Vroom, Vroom! -- Wearable Art
Creative Media Blog, Amy Corr - Monday, January 23, 2012
The automotive, fashion and art worlds collided when Lexus challenged four designe ...
- Cisco Links In, Take TV Campaign To Social Business Platform
Online Media Daily, Laurie Sullivan - Monday, January 23, 2012
Cisco Systems becomes the first company to launch a targeted video ...
- Chillax: Aura Cacia Calls For National Day
Marketing Daily, Aaron Baar - Thursday, January 19, 2012
Having identified Jan. 23 as one of the most stressful days ...
- Fear & Irony On Madison Avenue: Industry Avoids Jargon To Promote 'Interest-Based' Advertising
Online Media Daily, Joe Mandese - Friday, January 20, 2012
Madison Avenue's Digital Advertising Alliance this morning unveiled "Your AdChoices," a campai ...
- Google Brings Hot European Effort To U.S.
Marketing Daily, Aaron Baar - Tuesday, January 17, 2012
Hot off a successful campaign in the UK and Germany, Google ...
- Culligan Man Gets A Local Focus
Marketing Daily, Karl Greenberg - Wednesday, January 18, 2012
Water treatment company Culligan International, which is in its 75th year, ...
- Hungry Girl Co-Stars In New Starkist Campaign
MediaDailyNews, Steve McClellan - Tuesday, January 17, 2012
Charlie the Tuna, the 50-year-old TV advertising icon, is getting a co-st ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 18, 2012
Team McGriddle. What's tastier: turtles or Jolly Ranchers? Let's launch! ...
- Wheat Thins Launches TV, Digital Campaigns
Marketing Daily, Karlene Lukovitz - Monday, January 16, 2012
Kraft Foods' Wheat Thins has launched new TV ads and a digit ...
- Liquor-Laced Ice Cream Makes Soft Launch
Creative Media Blog, Amy Corr - Monday, January 16, 2012
We've all heard of cocktails that taste like dessert. Personally, I'm ...
- P&G Brings Back 'Moms' To Olympics
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
P&G says it plans also to raise $5 million to help establi ...
- Audi Touts Quattro In New Campaign
Marketing Daily, Karl Greenberg - Friday, January 13, 2012
Audi is launching its first big campaign in years for its quatt ...
- Connecticut: New Campaign To Promote Tourism, Jobs
MediaDailyNews, Joe Mandese - Monday, January 16, 2012
The state of Connecticut just announced plans for a two-year, $22 milli ...
- Old Spice Back With Crews
Marketing Daily, Karl Greenberg - Thursday, January 12, 2012
Old Spice's effort for Red Zone body sprays is called "Smell ...
- Personalized Videos Can Boost Conversion Rates 30%
VidBlog, Daisy Whitney - Friday, January 13, 2012
The more tailored the ad the better the response, right? In so ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 11, 2012
Is your co-worker a penguin? Would you rather play online bingo ...
- TD Ameritrade Revamps Image With Matt Damon
MediaDailyNews, Steve McClellan - Monday, January 9, 2012
TD Ameritrade is trading in its longtime ad campaign featuring actor S ...
- Con Ed's "The Power of Green" Stars Employees in Simplistic, but Effective, Videos
Video Critique, Larry Dobrow - Tuesday, January 10, 2012
The Missus and I prepared for Hurricane Irene and the Great Fre ...
- 'Enchanted Forest of Curiosities' Promotes Quirky Gin
Creative Media Blog, Amy Corr - Monday, January 9, 2012
What do woodland sprites, sword swallowers, bearded ladies and contortionists have ...
- Doritos Goes Viral For 'Crash' Campaign
Marketing Daily, Karl Greenberg - Friday, January 6, 2012
Doritos is on the home stretch of its yearly campaign, which ...
- Paper Mate Launches 'Most Stolen Pen'
Marketing Daily, Karl Greenberg - Thursday, January 5, 2012
Like rollerball-style instruments, InkJoy pens are designed to offer a butter-like writi ...
- Rethink Cyber Monday: Christmas Day Has Higher Engagement Rates
Online Media Daily, Gavin O'Malley - Wednesday, January 4, 2012
Though Cyber Monday gets all the attention, it might not be t ...
- Cathay Pacific Campaign Humanizes Its Employees. Will More Passengers Fly?
Video Critique, Larry Dobrow - Thursday, January 5, 2012
I have no idea what kind of hook airlines can hang the ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, January 4, 2012
Tough suburban streets. Are you tired of the BS (bank speak)? Let ...
- "The Sea is Calling." Should You Answer?
Video Critique, Larry Dobrow - Tuesday, January 3, 2012
To commemorate a milestone anniversary a few years back, my family we ...
- Oscars Push Ad Campaign To Promote Event, Movies
MediaDailyNews, Wayne Friedman - Thursday, December 29, 2011
A new ad for the Academy of Motion Pictures Arts & Scienc ...
- Mobile Video Vendors Boost Their Ad Offerings for 2012
VidBlog, Daisy Whitney - Friday, December 23, 2011
Mobile video is slated to become a bigger business in 2012, wi ...
- NFL Stars Join Ad Council For African Campaign
MediaDailyNews, Erik Sass - Wednesday, December 21, 2011
With the drought and famine in the Horn of Africa getting wor ...