- Hyundai Launches FIFA 'Loyalty' Campaign
Marketing Daily, - Thursday, June 10, 2010
The campaign's TV spots run in coverage on ABC, ESPN and ESPN ...
- Michigan Credit Unions Launch Campaign
Marketing Daily, - Thursday, June 10, 2010
The $4 million campaign is aimed at informing viewers and listeners tha ...
- Stodgy No More: New Tetley Campaign 'Disrupts' Perceptions
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
If the word "stodgy" leaps to mind when you hear "Tetley," thi ...
- Frito-Lay's 'Simple' Touch = Happine$$ For Pepsi
Marketing Daily, Karl Greenberg - Wednesday, June 9, 2010
The company is moving 60% of its portfolio to all-natural this yea ...
- Esurance Drops Animation For New Campaign
Marketing Daily, Tanya Gazdik - Wednesday, June 9, 2010
Pink-haired and bubbly Erin Esurance, who served as the auto insurance company ...
- Yahoo Ready To Fix Advertising: What Will it Take?
Online Media Daily, Laurie Sullivan - Wednesday, June 9, 2010
Ramsey McGrory, Yahoo's vice president of North American Marketplaces and newly appoint ...
- Chrysler Preparing Ads For New Grand Cherokee; More To Come
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Chrysler will launch a national advertising campaign for the redesigned Jeep Gra ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 9, 2010
Here comes the sun. Basketball, hockey and World Cup fever. Let's lau ...
- DirecTV Promotes Whole-Home DVR
Marketing Daily, - Monday, June 7, 2010
DirecTV will promote its new Whole-Home DVR service, which will allow custome ...
- Dish Launches New Campaign To One-Up DirecTV
Around the Net In Media, Fern Siegel - Sunday, June 6, 2010
Dish Network is launching a major national TV push today to promo ...
- Facebook Gets Classy: School Offers Enrollment Through Social Network
Creative Media Blog, Amy Corr - Monday, June 7, 2010
How do you boost enrollment at a university in Brazil, a count ...
- Johnsonville Sausage Expands UGC Initiatives
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
On the UGC/digital involvement front, Johnsonville is building on its strategy ...
- EA Sports Touts Tiger, Teammates In Campaign
Marketing Daily, Aaron Baar - Thursday, June 3, 2010
A digital campaign continues the metaphor, with Woods and other professionals usi ...
- Shangri-La Launches Global Ad Campaign
Marketing Daily, - Thursday, June 3, 2010
Created by Ogilvy & Mather, Hong Kong, the campaign is meant ...
- Sprint's Evo First 4G Smartphone On The Market
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
No. 3 wireless carrier Sprint last night launched a campaign for Ev ...
- Noxzema 'Comes Clean' With New Look, Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 3, 2010
...
- New Belgium Fat Tire Ale 'Inserts' Fans In Print Ad
Marketing Daily, Karlene Lukovitz - Wednesday, June 2, 2010
Visitors touring the brewery are being invited to pose within a life-siz ...
- Men's Wearhouse Ads Take New Approach
Marketing Daily, Aaron Baar - Wednesday, June 2, 2010
"In a world of one-day sales, we wanted to create a fre ...
- Stork Gets New Look In Vlasic's Biggest Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2010
The campaign features a redesigned stork, considerably slimmer and now three-dimensional. ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, June 2, 2010
World Cup athletes carved for posterity. Airport X-ray uncovers vegan diet. Let ...
- WHO Wants Curb On Tobacco Ads To Women
Around the Net In Media, Fern Siegel - Tuesday, June 1, 2010
The World Health Organization called on Friday for more action against tobac ...
- Pantene in Live TV Comeback
Around the Net In Media, Fern Siegel - Tuesday, June 1, 2010
Procter & Gamble is relaunching Pantene with a new campaign from Gr ...
- Florida Labors To Demonstrate Unsullied Coastline
Marketing Daily, Karl Greenberg - Tuesday, June 1, 2010
In addition to online banner ads on target-market newspaper Web sites, the ...
- RED Campaign Highlights Buying Metrics
MediaDailyNews, Wayne Friedman - Friday, May 28, 2010
Internet advertising network VideoEgg's pro-bono promotion of the HBO documentary "The Lazar ...
- Haier, Weather Channel In Cross-Platform Ads
Marketing Daily, - Thursday, May 27, 2010
Haier America is launching a cross-platform advertising campaign with The Weather Chann ...
- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 26, 2010
"Write the Future." Chic-filled diapers. Hop into a "Swagger Wagon." Let's lau ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Genesee Tries Ironic Touch For Genny Light
Marketing Daily, Karl Greenberg - Monday, May 24, 2010
The campaign comprises radio, point-of-purchase, social media and online videos that pos ...
- To Impact Next Generation, PSAs Go Digital
MediaDailyNews, Wendy Melillo - Monday, May 24, 2010
Awareness of public service ad campaigns is not the same in t ...