- United States Of America Gets Its Brand On
Marketing Daily, Aaron Baar - Monday, November 7, 2011
Get ready for "Brand USA," an advertising and marketing effort set ...
- Starbucks Uses QR Codes For Fall Campaign
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, November 2, 2011
Starbucks is using QR codes in various in-store locations around the Unit ...
- Toyota Prius V Ad Effort Is For Real
Marketing Daily, Karl Greenberg - Wednesday, November 2, 2011
These days, "computer graphics" tends to be synonymous with creativity -- wheth ...
- Yahoo Acquires interclick For $270 Million, Enhances Data Targeting
Online Media Daily, Mark Walsh - Tuesday, November 1, 2011
Yahoo announced Tuesday it has agreed to acquire behavioral targeting network intercli ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, November 2, 2011
Never stop running. Corona creates a sandy and snowy beach.... in yo ...
- Reality TV Redefined, Recorded on Sony Xperia Smartphones
Creative Media Blog, Amy Corr - Tuesday, November 1, 2011
Sony Ericsson gave an astrophysicist, surf photographer, BMX biker and a gro ...
- Toyota Talks Prius V To Gen X In New Campaign
Marketing Daily, Karl Greenberg - Monday, October 31, 2011
Toyota is rolling out its third model bearing the Prius nameplate, a ...
- Kraft Shredded Cheese Teams With Feeding America
Marketing Daily, Karlene Lukovitz - Monday, October 31, 2011
Kraft Natural Shredded Cheese with a Touch of Philadelphia and Feeding Ameri ...
- Haggar Makes Comeback
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
The 85-year-old men's clothing manufacturer Haggar, which made the term "slacks" curren ...
- Nokia Will Market Windows Phones Overseas
Around the Net In Brand Marketing, Karl Greenberg - Monday, October 31, 2011
Microsoft will get a boost from Nokia's major campaign to tout i ...
- Keeping It Personal
Marketing Daily, Joshua Black - Monday, October 31, 2011
And other tips for implementing a successful digital shopper marketing campaign. ...
- Read My Lips: This Chapstick Social Media Controversy Is Really Stupid
Social Media Insider, Catharine P. Taylor - Thursday, October 27, 2011
Usually, we here at the Social Media Insider try to be sma ...
- Out To Launch
Out to Launch, Amy Corr - Wednesday, October 26, 2011
Let your iPhone be your compass to tacos. Cigna embraces individuality wi ...
- Romano's Macaroni Grill Celebrates Indulgence
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After an unsuccessful flirtation with a lighter Mediterranean menu, Romano's Macaroni Gri ...
- Kettle Brand In First National TV Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 24, 2011
After 30 years of heavy reliance on word-of-mouth advocacy, Diamond Foods, Inc. ...
- Y&R, Mediacom Win Crystal Cruises Account
Around the Net In Media, Phyllis Fine - Wednesday, October 19, 2011
In a first pitch and win for the newly relaunched Y&R Californi ...
- Carhartt 'Hands' Out Industrial-strength' Campaign
Marketing Daily, Sarah Mahoney - Wednesday, October 19, 2011
The TV spot is meant "to lift up working people," Tony Ambroz ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 19, 2011
Adam Carolla is more of a Nissan man. Twinings gets you ba ...
- Mandalay Bay Seeks 'Resortists'
Marketing Daily, Karl Greenberg - Monday, October 17, 2011
Mandalay Bay Resort and Casino in Las Vegas doesn't get tourists, ...
- Google Launches Security Campaign In UK
Online Media Daily, Laurie Sullivan - Monday, October 17, 2011
Google has launched a campaign to increase awareness of online security threa ...
- New CNBC Campaign Pitches All Network, All The Time
MediaDailyNews, David Goetzl - Friday, October 14, 2011
The stock market may be serious business, especially these days, but CN ...
- Ritz-Carlton Wants To Stay With You
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 12, 2011
The new "Let Us Stay With You" ad campaign for Ritz-Carlton ...
- DoubleVerify Releases Ad Verification Report
Online Media Daily, Laurie Sullivan - Thursday, October 6, 2011
Ad verification continues to have a positive influence on the online advertisi ...
- Webroot Security Effort Spells It The (Bleep) Out
Marketing Daily, Aaron Baar - Wednesday, October 5, 2011
Webroot, the Internet security firm that has made a point of maki ...
- Ultimat Vodka 'Balance' Campaign Targets Type A's
Marketing Daily, Karlene Lukovitz - Wednesday, October 5, 2011
The marketing is kicking off with ads in consumer and trade pri ...
- Jackie Chan Stages Interventions for V8
Marketing Daily, Karlene Lukovitz - Tuesday, October 4, 2011
Campbell Soup Company's V8 brand has recruited martial arts master/actor/cultural icon Jack ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, October 5, 2011
Party like a Swiss chocolate bear. JELL-O gets jiggly with it. Let ...
- Chobani Champions Launches Platform, Campaign
Marketing Daily, Karlene Lukovitz - Monday, October 3, 2011
Chobani Champions, billed as the first Greek yogurt made for kids, h ...
- Dow the Math: NYC Billboard Unveils A Solutionism.
Creative Media Blog, Amy Corr - Monday, October 3, 2011
Class is in session on the corner of Broome and Crosby Stree ...
- Buick Talks Tech In New Campaign For EAssist
Marketing Daily, Karl Greenberg - Friday, September 30, 2011
Why should a car keep spinning its cam shaft and burning g ...