- Progressive's Flo Pushes Brand To 2nd From 5th
Marketing Daily, Aaron Baar - Friday, May 21, 2010
"We generally say the decision process for most categories is 70/30 emotional/ration ...
- Milagro Marketing 'Evolves' In First Consumer Push
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
Milagro super-premium tequila is targeting "urban expressive" consumers between the ages ...
- P&G Touting 'Black Is Beautiful' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, May 21, 2010
...
- Southwest Air Continues Bags Fly Free Promo
Marketing Daily, - Thursday, May 20, 2010
Over the next six weeks, the Dallas-based airline will decal more th ...
- Henkel Looks To Lock Down Brand Awareness
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Tim Ferguson, North American marketing director for Loctite, tells Marketing Daily th ...
- Fast-Food Joints Push Chicken As Beef Prices Set New Highs
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
As ground beef prices soar, fast food chains such as McDonalds, Wendy's/Arby' ...
- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- Ocean City, Md. Effort Lures Beachgoers
Marketing Daily, - Tuesday, May 18, 2010
The campaign, which includes TV, radio, billboards and online ads, features "Rodn ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...
- JVC, All American Rejects Team For Viral Video
Marketing Daily, Aaron Baar - Wednesday, May 19, 2010
"We're trying to sell the 'entertainment'" of JVC Mobile products, Chad Vogelson ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 19, 2010
World Cup ads. An ice cream robot makes employees happy... and stick ...
- Hanes, Jordan Tackle 'Bacon Neck' Problem
Marketing Daily, - Monday, May 17, 2010
The two new TV spots for Hanes Lay Flat Collars feature Jord ...
- Sharpie Uncaps 'Self-Expression' Effort
Marketing Daily, Karl Greenberg - Monday, May 17, 2010
This week, the company is launching a social-media leg on its SharpieUncapped.c ...
- Cosby At The Center Of New Integrated Campaign For Jell-O
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
...
- Underground Puzzle Leads to Dirty Picture -- And Daffy's Discount Prices
Creative Media Blog, Amy Corr - Monday, May 17, 2010
Daffy's launched an unbranded outdoor campaign in subways last month that dro ...
- Jabra's Message: Keep Your Hands Off Of It!
Marketing Daily, Aaron Baar - Friday, May 14, 2010
"What we're trying to do in a fun and provocative way ...
- Sherwin-Williams Brings Color Chips To Life
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
Three 30-second television spots take viewers into landscapes and cityscapes bursting wi ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- Chrysler Prepping New TV Campaign to Help Brand Image
Around the Net In Media, Fern Siegel - Wednesday, May 12, 2010
Chrysler is prepping the launch of a corporate branding TV campaign ...
- BP Funds Gulf Coast Tourism Ads
Marketing Daily, - Wednesday, May 12, 2010
Coast tourism officials told BP that the campaign needs to begin immediate ...
- Canadian Club Revives 'Hide A Case' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, May 12, 2010
"Cases hidden on top of mountains, planted on exotic islands and buri ...
- Samsung Enlists Keys For DualView Camera
Marketing Daily, Aaron Baar - Wednesday, May 12, 2010
Pop star Alicia Keys' appeal to a younger demographic that is bo ...
- Harley Dangles Model To Get Guys' Attention
Marketing Daily, Karl Greenberg - Wednesday, May 12, 2010
The "Start Something" effort has an anti-Walter Mitty message, with the id ...
- Chrysler, Gotham Ready Image Campaign To Lure Back Buyers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
Chrysler is working with a new agency, Interpublic Group of Cos.' Gotha ...
- FDA's Bad Ad Campaign Seeks Help From Health Care Providers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
...
- Citizens Campaign Includes New Tagline
Marketing Daily, Tanya Gazdik - Tuesday, May 11, 2010
The spots show Citizens employees talking about their roles in the communi ...
- Acura Effort Says Luxury Can Be Sensible
Marketing Daily, Karl Greenberg - Tuesday, May 11, 2010
Susie Rossick, Acura's manager of national advertising, says the effort was wr ...
- Out to Launch
Out to Launch, Amy Corr - Wednesday, May 12, 2010
A dancing tube sock. A sleeping baby. Ways to act under pressur ...
- JetBlue Asks Its Fliers To Keep Spreading the Word
Around the Net In Brand Marketing, Thom Forbes - Monday, May 10, 2010
JetBlue characterizes a campaign breaking today as a "digital brand experience," Stua ...
- Art Imitates Art Advertises Art
Creative Media Blog, Amy Corr - Monday, May 10, 2010
The Durham Arts Council holds a twice-yearly Art Walk in Durham, N. ...