- Konnecto Created AI Model To Manage KPI Uplift
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 25, 2023
Konnecto will tap its pool of U.S. users to provide access ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- Higher Campaign Performance Gained From Certified And Verified Data, Testing Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 22, 2023
Eyeota, a Dun & Bradstreet company, on Tuesday will release the resul ...
- Microsoft Shares Secrets Behind How Bing Improves Site Performance
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 18, 2023
Microsoft has shared information on how it optimizes performance on Bing Searc ...
- tvScientific Bows Cost-Per-Outcome CTV Ad Buying
Digital News Daily, Karlene Lukovitz - Friday, August 18, 2023
Payment/costs are based on achievement of predetermined outcomes such as sales, ROA ...
- Google, YouTube Wizardry Should Make Marketers 'Look Behind The Curtain'
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 14, 2023
Google disputes reports that it issued refunds to some advertisers to f ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- Nexxen Partners With Lumen On Omnichannel Attention Measurement
Digital News Daily, Karlene Lukovitz - Tuesday, August 8, 2023
The attention offering can be used across a campaign's lifecycle, from planni ...
- Fluent Debuts Post-Commerce Tool
Email Marketing Daily, Ray Schultz - Tuesday, August 8, 2023
Fluent seeks to help brands leverage new up-selling and cross-selling opportunities. ...
- Moz Develops Measurement For Brand Strength And Salience
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 7, 2023
Moz believes its developers have created a first-of-its-kind metric that can measu ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Tru Optik Co-Founder Launches Swanston Labs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Andre Swanston says the company will help underrepresented entrepreneurs get their business ...
- 8 Google Analytics Features Enhance App Measurement, Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, August 3, 2023
Google Analytics 4 has unveiled features to improve app campaign measurement a ...
- Dentsu's Merkle GenCX Integrates With Salesforce Einstein GPT
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Dentsu is using technology on a more human level, informing each custom ...
- Publicis' Profitero Launches Chatbot Assistant Combining GAI With Commerce Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 2, 2023
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-bas ...
- DoubleVerify To Acquire Scibids For $125 Million
Publishers Daily, Ray Schultz - Monday, July 31, 2023
The resulting joint offering will allow DoubleVerify to span the media transacti ...
- YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 27, 2023
YouTube Shorts, Google's short-form video experience for users, expanded relationships with Integr ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- Adjusting The Backward Thinking Around AI
Performance Marketing Insider, Laurie Sullivan - Thursday, July 27, 2023
Marketers have a missed opportunity in what Boathouse President John Connors cal ...
- Looking at Attribution Beyond Posts
The MediaPost Cases, Lisa Singer - Monday, August 7, 2023
Creating impactful television campaigns that deliver on key performance indicators meaningful ...
- Amazon, Google, Meta, Walmart Ad Spend Rises, With YouTube Surging 31%
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 25, 2023
Ad spend grew across many major digital platforms that Tinuiti supports. Fashi ...
- Travel Ad Engagement Rates Surge, Revenue To Follow
Data & Programmatic Insider, Laurie Sullivan - Monday, July 17, 2023
Engagement volume continues to surge online in the travel industry. Overall E ...