Performance marketing firm Fluent has launched an ecommerce media tool designed to help brands reach consumers in a buyer’s mindset.
The new solution, adflow, provides advertising inventory on retailers’ post-transaction pages.
The goal is help brands “make the most of new up-selling and cross-selling opportunities to achieve greater sales from the same customer at a lower incremental cost,” says Tim Lukens, president of adflow.
The adflow tool appears between the purchase processing and confirmation page.
One user is online ticket marketplace Vivid Seats.
“Proactive communication, easy implementation, and the (adflow) team's continuous performance monitoring have ensured our account is optimized,” says Malik Chabou, senior partnerships manager at Vivid Seats.