- Online Ad Spend Surpasses $21B
PolicyBlog, Wendy Davis - Thursday, May 15, 2008
Online ad revenue climbed to $21.2 billion last year, marking a 2 ...
- Clarification: Newspapers Claim 27% Of Local Web Ads
MediaDailyNews, - Wednesday, May 14, 2008
The May 12 Media Daily News On Media column said the W ...
- Upfront: NBC Retains, Adds To Branded Entertainment Deals
MediaDailyNews, Wayne Friedman - Tuesday, May 13, 2008
The upfront process has started for NBC--at least in terms of so ...
- Top Executives Consume Old Media With Passion
Around the Net In Media, Joan Voight - Monday, May 12, 2008
A new study shows that A-list American business executives are surprisingly stro ...
- When Everything Is Media, What Are Ads Worth?
Around the Net In Media, Joan Voight - Tuesday, May 6, 2008
As human activity has been digitized, new categories of ad inventory ha ...
- Recession As a Boon for the Ad Business
Around the Net In Media, Joan Voight - Friday, May 2, 2008
Could a sick economy actually keep the ad industry healthy? This recessiona ...
- Study: Online Spending Unaffected By Slumping Economy
Online Media Daily, - Thursday, May 1, 2008
A slumping economy isn't curtailing online spending plans, according to a recent ...
- One-Stop Digital Shopping: Katz Radio Launches 360 Sales
MediaDailyNews, Erik Sass - Wednesday, April 30, 2008
Katz Radio Group is creating a new digital division, called Katz 3 ...
- Should Viacom And CBS Reunite?
On Media, Diane Mermigas - Wednesday, April 30, 2008
Some on Wall Street and in Hollywood wonder: Can Sumner Redstone affo ...
- Study: TV Doesn't Deliver Bang For Carmakers' Buck
MediaDailyNews, Wayne Friedman - Monday, April 21, 2008
TV stations could see tougher times if one research company's advice ...
- Agency Time Sheets Vs. Viewer Time Sheets
Video Insider, Brian , Gregory Wilson - Monday, April 21, 2008
The meeting was starting to get interesting. The creative agency had ju ...
- Broadcaster: Canadians Want Super Bowl Ads, Too
Around the Net In Media, William Spain - Friday, April 18, 2008
Canadians are deprived of American Super Bowl ads -- though not t ...
- Upfront Could Underscore Cable Network Gains
On Media, Diane Mermigas - Wednesday, April 16, 2008
With consumers watching more television content on cable and Internet-connected devices, med ...
- U.K. Marketers Also Cutting Ad Outlays
Around the Net In Media, William Spain - Tuesday, April 15, 2008
...
- Venice Festival Of Media Touts Openness
MediaDailyNews, Peter Gardiner - Tuesday, April 15, 2008
VENICE--If there was a theme to the first morning of the Veni ...
- Former Internet Analyst Launches Consulting Firm
Online Media Daily, Mark Walsh - Thursday, April 10, 2008
Jordan Rohan, former managing director and Internet analyst at RBC Capital Market ...
- World AdSpend Strength in Developing Countries
Research Brief, Jack Loechner - Wednesday, April 9, 2008
In its first advertising expenditure forecasts of 2008, ZenithOptimedia downgraded its combin ...
- 2007 Ad Spend By Media
Marketing Daily, - Thursday, April 3, 2008
Media Category 2006 vs. '07 Change Internet 18.9 % National Magazines 7 ...
- Top 10 Product Categories By Ad Spend
Marketing Daily, - Wednesday, April 2, 2008
Category 2007 ($mil) Vs. '06 Vs. '06 Automotive/Dealers $12,261 -$1,479 -11 ...
- Top 10 Companies By '07 Ad Spend
Marketing Daily, - Tuesday, April 1, 2008
Advertising spending across monitored media for the top 10 companies in 20 ...
- Zenith Lowers Ad Spend Forecast
Around the Net In Media, William Spain - Tuesday, April 1, 2008
Ad spending in North America and Western Europe is expected to gr ...
- Study Reveals Impact Of Writers' Strike: Prime-Time Prices Plummeted
MediaDailyNews, David Goetzl - Tuesday, April 1, 2008
As the writers' strike caused upheaval early this year, the average co ...
- Nielsen: Ad Spend In 2007 Up .6%, Trails Global Action
MediaDailyNews, Wayne Friedman - Tuesday, April 1, 2008
Nielsen reported that ad spending for the full year 2007 rose 0. ...
- ZenithOptimedia Downgrades U.S., Western Ad Outlooks, Boosts Internet's
MediaDailyNews, Joe Mandese - Monday, March 31, 2008
In its first ad of 2008, Publicis' ZenithOptimedia unit has downgraded i ...
- Obama Outspends Clinton On Internet Again
Online Media Daily, Mark Walsh - Tuesday, March 25, 2008
Barack Obama again far surpassed Democratic rival Hillary Clinton in online ...
- Race For Dollars: Political Spend Boosts TV Station Groups
MediaDailyNews, David Goetzl - Friday, March 21, 2008
Several broadcast groups are experiencing a recent spending lift thanks to contentio ...
- GM To Spend $1.5 Billion Online Through 2010
Around the Net In Online Marketing, Douglas Quenqua - Thursday, March 20, 2008
In what could be "the online marketing shot heard 'round the automoti ...
- Trad Media Plans Remain, But Consumers Harder To Pin Down
MediaDailyNews, Wayne Friedman - Wednesday, March 19, 2008
HOLLYWOOD, Calif.--Neither consumers or marketers may be responding to typical media pla ...
- GM To Move $1.5 billion Into Digital Marketing
MediaDailyNews, - Wednesday, March 19, 2008
GM is about to move half of its $3 billion budget in ...
- Initiative: Ad Spend Boosted In '08; Less Robust By '09
MediaDailyNews, David Goetzl - Wednesday, March 19, 2008
Two unnamed Initiative executives indicated that despite bumps in the economy, th ...