- IPG's Magna Reduces U.S. Outlook, Cites Economic Slowdown
MediaDailyNews, Joe Mandese - Thursday, September 29, 2022
Magna's downward revision brings the Big 4 consensus estimate for U.S. ...
- Mobile Advertising's Lagging Indicators
Mobile Insider, Joe Mandese - Thursday, September 29, 2022
"The targeting reach of social apps is hurt by the update ...
- Global, NA CTV 1H Programmatic Spend Up 30%+; 94% Of U.S. HHs Now Reachable
Digital News Daily, Karlene Lukovitz - Wednesday, September 28, 2022
Ad fraud is up slightly YoY, according to Pixalate's 1H CTV supp ...
- Bear Hugs Not Enough For Newbie GOP Candidates? Frugal Ad Spend For Trump
TV Watch, Wayne Friedman - Tuesday, September 27, 2022
There are some concerns that GOP fundraising isn't all it's cracked ...
- MediaRadar Discloses New Strategic Investors, Omits Details
MediaDailyNews, Joe Mandese - Monday, September 26, 2022
MediaRadar, an ad spending and occurrence intelligence firm launched in 2007, th ...
- Local TV Stations' OTT Advertising Forecast To Rise 57%, OTA Still Leads
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
BIA estimates traditional over-the-air advertising will hit $20.4 billion in 2022, $21 ...
- Search Thriving: Least Likely To Be Cut From Ad Budgets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 16, 2022
Insider Intelligence believes search media is the channel least likely to s ...
- NFL's First Week TV Ads Up 8% To $250.4M, Online Search Recovers: EDO
Television News Daily, Wayne Friedman - Thursday, September 15, 2022
EDO says airings rose to 637, up by 67 vs. 2021. Automoti ...
- The Emmys Hits Another Record Viewership Low: 5.9M Viewers
Television News Daily, Wayne Friedman - Wednesday, September 14, 2022
iSpot.tv estimates national TV ad spend on the show totaled $38.9 millio ...
- Analysis Finds 'Issues' Ads Approaching Two-Thirds Of Political Ad Spending
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
Political advertising is looking to set records for the upcoming midterm electio ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Crossover This: TV Pushes Fall Season Launches, Streamers Gain Ground
TV Watch, Wayne Friedman - Thursday, September 8, 2022
The fall TV season is coming -- whatever that means these day ...
- Healthcare/Pharma Digital Ad Growth Slows
Marketing Daily, Les Luchter - Tuesday, September 6, 2022
Per eMarketer, "what's top of mind for healthcare/pharma marketers is the impendi ...
- Automotive National TV Spending Down 19% In August
Marketing Daily - Top of the News, Tanya Gazdik - Tuesday, September 6, 2022
One of the biggest differences year-over-year in August is that Toyota's spe ...
- TV, AVOD Ad-Spending Growth To Slow To 4.3% This Year
Television News Daily, Wayne Friedman - Tuesday, September 6, 2022
Growth for this year's traditional TV and AVOD ad revenue is project ...
- GroupM Warns Of Slowdown By 'Digital Endemic' Advertisers
MediaDailyNews, Joe Mandese - Friday, August 26, 2022
A composite of 40 of the biggest pure-play digital companies, GroupM sa ...
- News, Travel & Politics Lead In Global Ad-Spend Growth During Q2
Research Intelligencer, Rob Williams - Friday, August 26, 2022
Ad spending by the travel industry more than doubled from a ye ...
- Political Advertising: Social Media Loses Ground, While CTV Gains
MediaDailyNews, Charlene Weisler - Wednesday, August 24, 2022
Basis Technologies' Grace Briscoe discusses trends in 2022 campaigns, where "spend ...
- Forecast: Global Ad Spend To Slow To 2.6% In 2023, Linear TV, Social Media To Falter, AVODs Outperform
Digital News Daily, Karlene Lukovitz - Wednesday, August 24, 2022
The WARC forecast calls for an actual decline in spending for line ...
- Six-Point Checklist To Transform Conversation Power
MediaDailyNews, Graeme Hutton, Ed Keller - Wednesday, August 24, 2022
Paid influencers are far more effective in lifting brand consideration and preferen ...
- 2022 National TV Movie Spending Down 27% So Far Vs. 2019
Television News Daily, Wayne Friedman - Monday, August 22, 2022
Movie studio national TV spend is down 27% to $625.5 million v ...
- Brands Selling On Amazon May Reduce Ad Spend Based On Added Fees
Performance Marketing Insider, Laurie Sullivan - Monday, August 22, 2022
Brands and companies selling goods on Amazon this holiday season may ne ...
- Video Streamers This Summer Up 6% In Paid Spend, Media Advertising Value
Television News Daily, Wayne Friedman - Friday, August 19, 2022
Against a possible slowdown of streaming growth, video streaming platforms bought, ...
- Out-of-Home Advertising Essentially Recovers, Approaches Previous Record
MediaDailyNews, Joe Mandese - Thursday, August 18, 2022
"This is a watershed moment," OAAA CEO Anna Bager said in ...
- By My Estimate, Mobile Is Approaching Half Of All Ad Spending
Mobile Insider, Joe Mandese - Thursday, August 18, 2022
What's remarkable is that the advance of disruptive technologies -- everything fr ...
- July Posts Worst Ad Decline In Two Years, Big Categories Lead Contraction
MediaDailyNews, Joe Mandese - Wednesday, August 17, 2022
The ad marketplace contracted 12.7% in July vs. the same month ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
SMI says Netflix has a clear opportunity to hit this "sweet spo ...
- 2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Television News Daily, Wayne Friedman - Thursday, August 11, 2022
The political advertising estimate for 2022 is the highest ever for a ...
- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?
TV Watch, Wayne Friedman - Thursday, August 11, 2022
Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- National TV Ad Spending Slips 1% In Q2
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
National TV ad spend for Q2 was down 1%, with cable ...