- Twitter Bots, Fake Traffic Rise During Political Events, CHEQ Data Shows
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 8, 2022
Political events could be driving up the number of fake bots a ...
- National TV Ad Spend Flat For September -- Ending Monthly Declines
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Positive news came with September reversing a general monthly decline that beg ...
- Data Reveals Twitter Has Been Shedding Advertisers Since June
Digital News Daily, Colin Kirkland - Friday, November 4, 2022
Twitter has shed thousands of advertisers since May of this year, accordi ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad Revenue
MediaDailyNews, Joe Mandese - Friday, November 4, 2022
He also blamed the groups exercising their free speech for "trying ...
- Merkle: Prioritizing Performance Media, What Marketers Say They Do
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 3, 2022
Just 48% of respondents to a Merkle survey prioritized organic search mo ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- The Media Recession Is Coming, The Media Recession Is Coming -- Or Is It?
TV Watch, Wayne Friedman - Monday, October 31, 2022
Top-flight experts have blown the reading of where the economy has be ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- CafeMedia, Colossus SSP Partner For Ad Net Supporting Minority, Women, Veteran-Owned Sites
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 25, 2022
CafeMedia/AdThrive and Direct Digital Holdings' Colossus SSP have officially announced a partnersh ...
- AVOD Streamers To Slow To 9% Growth In Q4, Hit $9.8B Total For 2022
Television News Daily, Wayne Friedman - Tuesday, October 25, 2022
Strong double-digit percentage growth on U.S.-based AVOD services will slow dramatically ...
- GroupM Drops New Evidence Of Disconnect Between Economy And Ad Spending
RTBlog, Joe Mandese - Monday, October 24, 2022
GroupM's business intelligence team called out analysts and journalists for focusing ...
- 'Black Adam,' Dwayne Johnson Flex Superhero Box-Office Muscle With $67M Opening
Television News Daily, Wayne Friedman - Monday, October 24, 2022
With $21.7 million in overall TV spend, per iSpot.tv, "Black Adam" open ...
- Peloton Continues To Struggle, Ad Spend Down 60% In 2022
Digital News Daily, Colin Kirkland - Thursday, October 20, 2022
Last year, American exercise and media company Peloton Interactive had an avera ...
- FanDuel, DraftKings Up Sports Wagering Brand Battle For NFL Season Start
Television News Daily, Wayne Friedman - Thursday, October 20, 2022
FanDuel spent $60.7 million in national TV advertising from Aug. 19-Oct. 1 ...
- Are GOP PACs Overpaying For TV Political Ad Time Causing Inflation?
TV Watch, Wayne Friedman - Friday, October 21, 2022
Senate Republican super PACs and campaigns spent more than their opponents ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- Political Ads Through Programmatic Channels Streamline Approval Process For CTV
Performance Marketing Insider, Laurie Sullivan - Thursday, October 13, 2022
Basis Technologies SVP Grace Briscoe can tell marketers a lot about t ...
- WFA: Nearly 30% Of Big Advertisers Will Cut Budgets Next Year
MAD, Steve McClellan - Wednesday, October 12, 2022
And even more are planning to move money from traditional/offline media ...
- Netflix Ad Option Remains Risky, May Spend Billions On Content
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
Netflix's $23 billion in TV production commitments is based on higher leve ...
- Streamers Keep Pace In National TV Marketing, Amazon Prime Video Hits $48.6M In September
Television News Daily, Wayne Friedman - Sunday, October 9, 2022
Video streamers continue to boost national TV messaging -- up 7% ...
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
MediaDailyNews, Joe Mandese - Monday, October 10, 2022
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending wi ...
- How About $6 Trillion -- Is $6 Trillion Big Enough For You?
RTBlog, Joe Mandese - Monday, October 10, 2022
Estimating that total marketing is actually about $6 trillion, GroupM's Brian Wies ...
- Political Ad Spending Hits $1.1 Billion In September - Fourth-Highest Month Ever: AdImpact
Television News Daily, Wayne Friedman - Friday, October 7, 2022
AdImpact predicts October will exceed the total for September -- the fourth-highe ...
- Movie Marketing TV Spend Drops 42% In Q3, Box-Office Revenue Higher
Television News Daily, Wayne Friedman - Friday, October 7, 2022
National TV ad spend slowed dramatically in Q3 -- down 42% ...
- Post-SMI/SQAD Deals, Dreamscape Unveils New Management Team
MediaDailyNews, Joe Mandese - Thursday, October 6, 2022
The private equity-backed portfolio company that acquired Standard Media Index in Jun ...
- Clarification: Ad Spend Increased 61.5% YOY For Campaigns Transacted Through The Trade Desk's Unified ID 2.0
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
A
story published in
Television News Daily on October 3 titled "Fubo ...
- Search, Retail Media Inch Up As Most Other Advertising Stagnates Or Slows: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 30, 2022
Magna points to "robust growth" of 19% in keyword formats including sear ...
- Eleven Revisions Later, Planetoids Align
MediaPost Weekend, Joe Mandese - Thursday, September 29, 2022
While 2022 and 2023 may not experience the kind of "planetary realignmen ...
- Citing Economy, Magna Downgrades U.S. Ad Growth Outlook For This Year And Next
MAD, Steve McClellan - Thursday, September 29, 2022
The IPG forecasting arm now predicts 9.8% growth for this year wi ...