- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?
TV Watch, Wayne Friedman - Thursday, August 11, 2022
Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- National TV Ad Spending Slips 1% In Q2
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
National TV ad spend for Q2 was down 1%, with cable ...
- Entertainment Brands -- But Not Streamers -- Increase Ad Spend
Marketing Daily, Les Luchter - Monday, August 8, 2022
The streamers' retreat was hardly enough to put a dent in t ...
- Connected TV Looks To Maintain 'Shiny New Thing' Status
TV Watch, Wayne Friedman - Tuesday, August 2, 2022
Want some hope in an otherwise questionable TV marketplace with a probab ...
- Skai: Q3 2022 Could Become Rockiest Road For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Despite recession fears, overall, spending growth rose in Q2 2022, with reta ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Roku Warns Of 'Significant Slowdown' In TV Ad Spend, But Upfront TV Deals Hit $1B
Television News Daily, Wayne Friedman - Thursday, July 28, 2022
In its Q2 earnings shareholder letter, Roku struck an alarming note f ...
- Barking Up The Wrong Tree: YouTube Already Top Streaming Dog, So What's Left?
TV Watch, Wayne Friedman - Friday, July 29, 2022
YouTube Q2 ad revenues were up just 4% -- slightly under analyst ...
- IAB Finds Second-Half Ad Spending Better Than Planned, Full-Year Significantly Worse
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
The findings are based on a recent IAB survey of ad exe ...
- When A Surge In Retail Ad Spending Is A Negative Leading Indicator
MediaDailyNews, Joe Mandese - Tuesday, July 26, 2022
"With rising consumer prices, discount store marketers sought the attention of val ...
- Google Fined $34M By Russia, Claiming Abuse Of Dominant Video Hosting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 26, 2022
Alphabet is scheduled to release Q2 2022 earnings Tuesday. That didn't st ...
- NFL+ Launches, League Saw A 14% Rise In 2021-22 TV Ad Revenue
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The NFL launches NFL+ today, as the NFL posted another TV ...
- 'Nope' Scores $44M At Box Office, Movie Studios' TV Ad Spend Down 21%
MediaDailyNews, Wayne Friedman - Sunday, July 24, 2022
Coming in at $44 million, according to Comscore, "Nope" had the highe ...
- Twitter Posts $270M Quarterly Loss, Citing Ad Headwinds, Musk's Troubled Takeover Deal
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 22, 2022
Twitter reported revenues of nearly $1.18 billion Friday, nearly flat with t ...
- Recession Could Drive Total TV Advertising Declines Of 10% This Year, 5% Next
Television News Daily, Wayne Friedman - Friday, July 22, 2022
A downturn in the economy could drive a 9.6% decline in ...
- Place Exchange Expands Into Latin America To Support Thousands Of Screens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Place Exchange has expanded into Latin America, giving marketers access to mo ...
- Crealytics Expands In Retail Media, Appoints Experts To Support Shift In Direction
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 21, 2022
Crealytics, which has a history in performance media, has expanded its reta ...
- The Expansion Is Over: Ad Economy Recedes For First Time In 16 Months
MediaDailyNews, Joe Mandese - Monday, July 18, 2022
The contraction follows a steady deceleration of the U.S. ad market's expansi ...
- OTT Is Fastest-Growing Local Ad Channel, Set To Hit $2B+ In 2022
Video Insider, Karlene Lukovitz - Monday, July 18, 2022
The mid-Atlantic leads in growth, with a projected 53% CAGR between 20 ...
- National TV Movie Ad Spend Down 20% Vs. 2019, Domestic Box Office 31% Lower
MediaDailyNews, Wayne Friedman - Friday, July 15, 2022
Theatrical national TV advertising continues its recovery, but is still not ...
- Rising CTV Budgets Coming Not Just From Linear TV, Survey Finds
Television News Daily, Wayne Friedman - Thursday, July 14, 2022
Rising ad spending for TV and streaming is coming from digital a ...
- Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"Even with everything which has happened in recent months, the advertising recove ...
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
On Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Mediapsssst, Richard Whitman - Monday, July 11, 2022
The Stagwell chief believes the continuing shift to digital and performance marketi ...
- Pandora Introduces Ad Verification From IAS
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
IAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...
- Affiliate Fraud Finds A Benchmark
Performance Marketing Insider, Laurie Sullivan - Monday, July 11, 2022
BrandVerity is working on creating a benchmark that will give advertisers ...
- Omnicom's OMD Retains Media Billings Crown
MAD, Steve McClellan - Wednesday, June 29, 2022
That's according to a new report from COMvergence which found that GroupM ...