- Dentsu Also Revises Outlook Downward, Cites Same Reasons: Inflation, Global Unrest
MediaDailyNews, Joe Mandese - Wednesday, July 13, 2022
"Even with everything which has happened in recent months, the advertising recove ...
- Google Performance Max Automates Precise Targeting, Adjusts Triggers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 12, 2022
On Tuesday, Google introduced the latest features highlighting automation and advertisers' abili ...
- Penn Predicts Solid Year For Advertising Boosted By Strong Holiday Season
Mediapsssst, Richard Whitman - Monday, July 11, 2022
The Stagwell chief believes the continuing shift to digital and performance marketi ...
- Pandora Introduces Ad Verification From IAS
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
IAS on Monday introduced third-party ad-measurement technology, with Pandora the first ...
- Google To Release Video Page Indexing
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 11, 2022
Google began rolling out a video indexing report in Search Console ...
- Video Streamers' Paid Ad Spend Up 38% In Q2, But Lower Media Value From TV Net Promos
Television News Daily, Wayne Friedman - Monday, July 11, 2022
Video streaming platforms ramped up paid ad spend by 38% in ...
- 'Thor: Love And Thunder' Pumps Disney
MediaDailyNews, Wayne Friedman - Sunday, July 10, 2022
The "Thor" franchise continues the trend of surpassing the previous editions wh ...
- Affiliate Fraud Finds A Benchmark
Performance Marketing Insider, Laurie Sullivan - Monday, July 11, 2022
BrandVerity is working on creating a benchmark that will give advertisers ...
- Omnicom's OMD Retains Media Billings Crown
MAD, Steve McClellan - Wednesday, June 29, 2022
That's according to a new report from COMvergence which found that GroupM ...
- CTV 'Upfront' Soars 35% To $6.41 Billion
Television News Daily, Wayne Friedman - Tuesday, June 28, 2022
CTV ad revenues are expected to rise another 35% to $8.14 billi ...
- Recession In Q1 2023? What Happens To The National TV Ad Marketplace Then?
TV Watch, Wayne Friedman - Wednesday, June 29, 2022
What happens to the traditional long-term upfront buys during a probable recessi ...
- TelevisaUnivision Posts 'Double-Digit' Upfront Volume Growth
Television News Daily, Wayne Friedman - Monday, June 27, 2022
TelevisaUnivision had its best result in seven years, with "high single digi ...
- Microsoft Advertising AI Determines When Purchases From Searches Return Cash Back
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 23, 2022
Microsoft Ads now offers a full cashback program tied to search ...
- To Infinity And Beyond: Disney's 'Lightyear' Opens Big, Adds To Box-Office Surge
MediaDailyNews, Wayne Friedman - Monday, June 20, 2022
"Jurassic World" remained tops in its second week - at $58.7 milli ...
- Why Performance Media No Longer Works
MAD, Bill Durrant - Friday, June 17, 2022
The truth is that all media can be correlated to sales witho ...
- BIA Lowers Local Advertising Estimates For 2022 To $167.4 Billion
MediaDailyNews, Wayne Friedman - Thursday, June 16, 2022
BIA Advisory Services now estimates $167.4 billion for 2022-- $5.9 billion low ...
- How One Publisher Is Using Data To Prove Advertiser ROI
Publishing Insider, Tony Silber - Thursday, June 16, 2022
B2B company Area Development knew its advertisers lacked the kinds of tangibl ...
- Online Advertising Braces For Rocky Road
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 13, 2022
Federal Reserve officials signaled plans Monday to consider a 0.75-percentage-point interest-rate hi ...
- GroupM Revises Global Ad Forecast Down 1.3 Points, Boosts The U.S. 0.3
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
The revisions, which come a week after a minor cut by Publici ...
- 'Jurassic World: Dominion' Scores $143M At Box Office, 'Top Gun' Earns Another $50M
Television News Daily, Wayne Friedman - Sunday, June 12, 2022
In what is only the third time the North America box-office tot ...
- Sports Wagering TV Ad Spend Grows 281% Over 9 Months, FanDuel, Caesars, DraftKings Major Players
Television News Daily, Wayne Friedman - Thursday, June 9, 2022
Sports wagering has seen national TV ad spend rise nearly threefold fr ...
- Automotive TV Spending Up Nearly 38% In May
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2022
Over half of Toyota's national TV ad spend in May was allocat ...
- ROI Whacked: Apple's ATT Hurts Results, And So Will The Death Of The Cookie
Email Insider, Ray Schultz - Tuesday, June 7, 2022
But over half of marketers expect to use cookies as identifiers ...
- Domino's Spends Big On 'Stranger Things' Promo
Television News Daily, Wayne Friedman - Monday, June 6, 2022
Domino's has placed an estimated $3.7 million in national TV ad spe ...
- Ford CEO Disses Advertising, Super Bowl Spots
Marketing Daily, Tanya Gazdik - Sunday, June 5, 2022
"If you ever see Ford Motor Company doing a Super Bowl ...
- Paramount's 'Top Gun: Maverick' Hits Another Record In Second Week, $86M Box Office
Television News Daily, Wayne Friedman - Sunday, June 5, 2022
"The domestic hold of 32% is the lowest percent change for a ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- Competitive Ad Tracker SMI Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
Financial details were not disclosed, but as part of the transaction, S ...
- Networks Ramp Up Summer Promo, Boost Media 8% Vs. A Year Ago
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
The overall bulk of that promo and ad messaging came from ...
- U.S. Ecommerce Search Ad Spend Forecast To Reach $55.72B By 2026: eMarketer
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 1, 2022
Commerce media is forecast to reach about $200 billion in total addressab ...