- Grammys January 2022 Date Postponed, Millions In Ad Revenues Delayed
Television News Daily, Wayne Friedman - Friday, January 7, 2022
No new date has been scheduled, according to a joint statement fr ...
- 72% Plan CTV Ad Spend Hikes, Despite Fraud, Reach/Frequency Management Concerns
Advanced TV Insider, Karlene Lukovitz - Friday, January 7, 2022
Nearly half of brand, agency and other executives in a global surv ...
- Automotive TV Spending, Impressions Fall In December
Marketing Daily, Tanya Gazdik - Thursday, January 6, 2022
While half of Toyota's spend was dedicated to NBC and Fox, t ...
- Sports Wagering TV Ad Dollars Soar Threefold In Last 4 Months Of 2021
Television News Daily, Wayne Friedman - Monday, January 3, 2022
Sports gaming and wagering marketing for NFL and college football has ris ...
- Video Streamers Spike Q4 Ad, Promo Spend, Impressions Up 12% Vs. Q3
Television News Daily, Wayne Friedman - Thursday, December 30, 2021
The bulk of advertising and promotional messaging was placed on NFL footbal ...
- NBA Sees Surprising 10% Rise In National TV Viewership; TNT Up 22%, ESPN Grows 4%
Television News Daily, Wayne Friedman - Wednesday, December 29, 2021
Some analysts say the NBA is part of a general overall upti ...
- Automaker National TV Spending Up 20% YTD
Marketing Daily, Tanya Gazdik - Tuesday, December 28, 2021
Automakers accounted for 6.6% of national TV ad spend in 2021, a ...
- Hard Seltzer Ad Buys Up 39% In 2021
Marketing Daily - Top of the News, Les Luchter - Wednesday, December 29, 2021
Anheuser-Busch InBev, whose hard seltzer brands include Bud Light and Michelob Ultr ...
- Traditional TV Brand Promo/Ad Value Holds Steady, Paid TV Higher
Television News Daily, Wayne Friedman - Monday, December 27, 2021
Traditional linear TV companies ' paid national TV spend and promo messag ...
- AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Universal creative reporting, native ad format support and built-In GDPR consent fl ...
- Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Which brick-and-mortar retailers are advertising the most on social heading into Christma ...
- Local TV Ad Revenue To Soar 28% To $21.37B In 2022, Boosted By Political, Olympics Ads
Television News Daily, Wayne Friedman - Tuesday, December 21, 2021
In 2022, political advertising will hit another record total for broadcast ...
- Analysts Boost 2022 Local Ad Spend Forecast, Especially For TV, OTT
Digital News Daily, Karlene Lukovitz - Tuesday, December 21, 2021
BIA's last forecast called for $161.5 billion in total local ad revenu ...
- Expect Political Awareness, Viewer Engagement To Rise In 2022
TV Watch, Wayne Friedman - Monday, December 20, 2021
Political advertising is predicted to break more records next year, all ...
- Ad Market Expands For Ninth Consecutive Month, Posts Best November Ever
MediaDailyNews, Joe Mandese - Friday, December 17, 2021
While a lagging indicator, the U.S. Ad Market Tracker is consistent wi ...
- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...
- Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate
Advanced TV Insider, Karlene Lukovitz - Friday, December 10, 2021
CTV will account for about 12% of total global TV ad spendi ...
- Video Streamers Raise National TV Marketing Spend 40% In Q3
Television News Daily, Wayne Friedman - Wednesday, December 8, 2021
The increase in marketing spend can largely be attributed to new entri ...
- Automotive TV Spending Down 8.8% In November
Marketing Daily, Tanya Gazdik - Tuesday, December 7, 2021
Certain brands spent more in late 2020 to make up for ...
- Recovery In Ad Spending Varies By Geographic Region
Research Intelligencer, - Tuesday, December 7, 2021
The United States will drive much of the global expansion in ...
- Google, Meta To Dominate As Digital Ad Growth Continues
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 6, 2021
Brands continue to rely heavily on search engine and social media compani ...
- Zenith: Global Social Media Spend To Overtake TV In 2022
Digital News Daily, Karlene Lukovitz - Monday, December 6, 2021
In the U.S., traditional television ad spend is projected to rise ...
- Revised 2021 Estimates Now Project Record Ad Expansion, 'Planetary Realignment'
MediaDailyNews, Joe Mandese - Monday, December 6, 2021
U.S. and worldwide ad spending are now projected to expand at the ...
- Connected TV Will Be Biggest Source Of Growth For TV Ad Spending
Research Intelligencer, - Monday, December 6, 2021
The growing number of consumers who watch video on internet-connected devices li ...
- Global TV Ad Spend To Climb Modest 3.3% In 2022
Television News Daily, Wayne Friedman - Friday, December 3, 2021
One of the fastest-growing segments continues to be new digital and O ...
- National TV Airings, Spend, Impressions Down 23% To 36% In Q3 Vs. 2019 So Far
Television News Daily, Wayne Friedman - Sunday, December 5, 2021
Estimated national TV spending sank 26% lower than in 2019 to $292 ...
- Digital Expansion Powers Global Ad Spend To New Record
Performance Marketing Insider, Nina Lentini - Friday, December 3, 2021
A new report from eMarketer charts 2021's ginormous rebound over 2020, a ...
- Global Ad Spending Set To Exceed Pre-COVID Levels As 'Triopoly' Dominates
Research Intelligencer, - Friday, December 3, 2021
Google, Facebook and Amazon attract 46 cents of every dollar spent ...
- A Strong Ad Start To The TV Season May Slow In 2022
TV Watch, Wayne Friedman - Thursday, December 2, 2021
National TV automotive ad spend for the last two weeks of Novemb ...
- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...