- Zenith Finds OTC Ad Spending Is Nothing To Sneeze At (Unless You're A Cold/Flu Brand)
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
"Most other sub-categories continued to grow, and sales of sleep aids spiked ...
- Ebbs And Flows Of Consumerism In Post-Pandemic World
Media Insider, Gord Hotchkiss - Tuesday, February 22, 2022
Now that we're going down that road (fingers crossed), we can as ...
- Super Bowl Advertisers That Returned To Spend Millions
Performance Marketing Insider, Laurie Sullivan - Monday, February 21, 2022
Beer has accounted for nearly 8% of the more than $1.7 billi ...
- Another Strong Debut As 'Uncharted' Scores $51M At Box Office
Television News Daily, Wayne Friedman - Sunday, February 20, 2022
Sony has spent $17.5 million in national TV advertising for the fi ...
- Yahoo Takes ID-Free Targeting To The Web
Performance Marketing Insider, Laurie Sullivan - Friday, February 18, 2022
Publishers using Next-Gen Solutions -- now available for the open web ...
- Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
The Trade Desk on Tuesday said it launched a new supply-side produ ...
- How A Late Super Bowl Affected Valentine's Day Social Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 14, 2022
How did the late Super Bowl affect advertising? StitcherAds found the conversi ...
- Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Supply challenges stifled new car manufacturing in 2021, but price increases f ...
- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- Digital Ad Spending Growth Moderates After Pandemic Surge
Research Intelligencer, - Monday, February 7, 2022
Advertisers on Facebook and Instagram spread their spending more broadly across t ...
- Bluecore And Criteo Partner On Digital Ad Personalization
Email Marketing Daily, Ray Schultz - Friday, February 4, 2022
The firms say the partnership can help retailers increase return on ...
- AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
Television News Daily, Wayne Friedman - Monday, January 31, 2022
TV ad spend on AVOD platforms is forecast to grow 43% ...
- SiriusXM Unveils New 'ID' For Targeting Premium Audio Listeners
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 31, 2022
AudioID's U.S.-based identity offering lives within SXM Media, leveraging datasets across te ...
- U.K. Saw Strongest-Ever Ad Market In 2021: Report
Digital News Daily, Karlene Lukovitz - Friday, January 28, 2022
Total ad spend leapt 26.4%, to GBP29.7B (US $39.9B), per latest Advertisi ...
- U.S. Podcast Ad Spend Spiked 21%, To $590M, In 2021
Digital News Daily, Karlene Lukovitz - Friday, January 28, 2022
Teladoc Health (BetterHelp), Capital One, Berkshire Hathaway (Geico), Simplisafe and Comcast l ...
- YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
While search and social advertising remain strong, slow growth for both ...
- Video Poised To Become Dominant Programmatic Display Ad Format
MediaDailyNews, Joe Mandese - Thursday, January 27, 2022
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022 ...
- Ad-Spend Forecasts Show Return To Normal, Digital Maturation
Research Intelligencer, - Thursday, January 27, 2022
Dentsu foresees the growth rate for digital advertising sliding into single digi ...
- Dentsu Elevates Sustainability From Societal Cause To Ad Industry Imperative
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
The agency report cites regulatory action to formally ban advertising linked ...
- Dentsu Revises Outlooks Upward, Last Of Big 4 To Boost Industry's Consensus
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2022
Globally, Dentsu is among the most conservative for 2022, but it's t ...
- 2021 Media Supplier of the Year: NewsGuard
Agency of the Year, Joe Mandese - Monday, January 10, 2022
By working with agencies to use its ratings as part of "inclusio ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- Ad Market Expands For 10th Consecutive Month, But Shows Sharp Deceleration In December
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
The data also reveals it has been a "long tail" recovery, wi ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
Research Intelligencer, - Friday, January 21, 2022
Advertisers continued to shift their spending out of traditional linear television a ...
- Survey: U.S. Ad Buyers Bullish On YouTube, Amazon, TikTok
Digital News Daily, Karlene Lukovitz - Wednesday, January 19, 2022
Over the next two years, the buyers expect digital's share to ri ...
- Retail Media Overtakes CTV As Advertising's Biggest Impetus
MediaDailyNews, Joe Mandese - Friday, January 14, 2022
An analyst report cites packaged goods marketers doubling ad spending on t ...
- Mobile Ad Spend Leapt 23% To $295B In 2021, 19% Jump Forecast For 2022
Mobile Insider, Karlene Lukovitz - Thursday, January 13, 2022
Mobile represented 70% of digital ad spend growth last year, and i ...
- Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2022
Ad-supported media's share of consumer time spent with media fell to i ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Although automation is gaining popularity in ad creation and targeting, social med ...
- Microsoft Removes Minimum Spend For Customer Match, Adds Shopping Enhancements
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Microsoft Advertising removed the minimum spend requirement to use Customer Match targetin ...